Marketing & engagement strategies

The last month of the year is crucial when it comes to attracting donations for nonprofits. Learn how to write an impactful year-end appeal letter and get creative year-end appeal ideas for email, text, social media, and more.

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Annual appeal letters can be one of your nonprofit's most powerful fundraising tools. Learn how to create one that converts.

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

A physical or virtual fundraising goal tracker lets you and your supporters tune in to your campaign progress. Find out its advantages and which one to choose.

Find out what the Google Ad Grant is, who's eligible for it, and the best practices to consider when creating your ads.

Microsoft ad grants offer eligible nonprofits $3,000 worth of targeted ads each month. Learn how it works, who can apply, and top tips for success.

Learn how to write a fundraising email that converts. Discover email fundraising campaign best practices and free tools to enhance your fundraising emails.

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

It’s all too easy to make a mistake online when posting from the company account. Learn how to craft a social media policy for nonprofits to avoid blunders.

Say goodbye to dry statistics and learn how to do more with storytelling for nonprofits. Plus, we've got some of the best nonprofit storytelling examples from real organizations that are sure to inspire.

Create a one-of-a-kind nonprofit marketing plan that builds awareness, educates supporters, creates connections, and, best of all: brings in more donations.

Discover how to create and share engaging nonprofit fundraising videos that help you connect with your audience and bring in more donations for your cause.

Looking to create a birthday fundraiser on Facebook? Check out the biggest drawbacks and how you can avoid them with Givebutter.

Learn how to level up your nonprofit SEO strategy to bring in more organic traffic (and donations!).

Discover top tips for using Canva for nonprofits to level up your donor messages, fundraising campaigns, social media graphics, and more.

Learn all of the pros, cons, and best practices for raising money through a Facebook fundraiser—plus, some crucial new updates all changemakers should be aware of.

You don’t have to join every platform—we promise! We’ll show you how to create a nonprofit social media strategy that fits your mission, audience, and capacity.

A donor wall gives recognition to your supporters and can be a physical wall or a virtual wall. Learn why it’s important and some ideas on how to create yours.