Hi, I'm

Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

Mr Butter learning about Gen Z philanthropy

Gen Z philanthropy: 4 ways to engage younger donors

Gen Z is giving more often than you might think—here’s how fundraising experts recommend reaching them.

Gen Z philanthropy: 4 ways to engage younger donors
Mr Butter sending giving tuesday text message

Giving Tuesday text messages: 7 templates + timing guide

Ready-to-use Giving Tuesday text message templates for every stage of your campaign, from save-the-date to thank-you, plus tips for creating and sending them for free.

Giving Tuesday text messages: 7 templates + timing guide
Mr Butter explaining content marketing for nonprofits

Content marketing for nonprofits: How to build a strategy that works

Learn how to turn scattered posts, emails, and campaign updates into a nonprofit content marketing strategy your team can maintain with confidence.

Content marketing for nonprofits: How to build a strategy that works
Butter character holding cell phone with heart icons

Text-to-give vs. text-to-donate: Which is better for your nonprofit?

Compare carrier-billed and link-based mobile giving to see how each method handles payments, donor data, and payouts—and which option is better for your nonprofit.

Text-to-give vs. text-to-donate: Which is better for your nonprofit?
Mr Butter holding a purple giving tuesday heart

How to secure Giving Tuesday matching donations in 2026

Double your impact this Giving Tuesday. Discover how to find, pitch, and promote matching donations that help your nonprofit raise more.

How to secure Giving Tuesday matching donations in 2026
Mr butter with a purple giving Tuesday heart

What is Giving Tuesday? The complete guide for nonprofits (2026)

Learn everything you need to know about Giving Tuesday, including when it started, why it matters, and how to make the most of this global day of generosity.

What is Giving Tuesday? The complete guide for nonprofits (2026)
Mr Butter on his phone with social media icons

Giving Tuesday social media posts, ideas, & templates

Discover everything you need to know about Giving Tuesday social media content, from real nonprofit examples to tips for creating eye-catching graphics and a free media kit.

Giving Tuesday social media posts, ideas, & templates
Mr Butter holding a black grant application

30 Black grants for nonprofits, businesses, students, & more

Discover 30 grant opportunities specifically designed for Black organizations, businesses, students, farmers, artists, and more.

30 Black grants for nonprofits, businesses, students, & more
Mr Butter planning a school event

School event planning: 8 steps & free checklist

School event planning can take coordination and time. Here's an 8-step guide to help you with everything from kickoff to post-event wrap-up, plus a free school event planning template to keep you on track.

School event planning: 8 steps & free checklist
Mr Butter exploring different school newsletter ideas

12 school newsletter ideas & sections parents want to read

Steal 12 ready-to-use school newsletter ideas, sections, and a free template so parents actually open (and read) your next send.

12 school newsletter ideas & sections parents want to read
Butter character holding pencil next to proposal

How to write a grant proposal: A 9-step guide for nonprofits

Learn how to write a nonprofit grant proposal in 9 key steps, plus practical tips and a free template.

How to write a grant proposal: A 9-step guide for nonprofits
Mr Butter showcasing philanthropy trends

10 philanthropy trends shaping giving in 2026

The nonprofit landscape is shifting. Learn which data-driven trends matter most and how your organization can respond.

10 philanthropy trends shaping giving in 2026
Mr Butter holding a purple heart

What is philanthropy? A guide for small nonprofits

Philanthropy isn't just for organizations with million-dollar donors. Here's what it really means—and how small nonprofits can attract and grow philanthropic support.

What is philanthropy? A guide for small nonprofits
Butter character next to bags of coins being from different people

Peer-to-peer fundraising: Steps, examples, & free toolkit

Everything you need to know about P2P fundraising, including some of the best peer-to-peer fundraising ideas and examples from real changemakers like you.

Peer-to-peer fundraising: Steps, examples, & free toolkit
Butter character dressed as superman

What is a charitable foundation? Types, rules, & real examples

Here's what sets them apart from other nonprofits, the types you'll encounter, and how they actually raise money.

What is a charitable foundation? Types, rules, & real examples
Butter character holding megaphone

How to run an advocacy campaign: Steps, strategies & real examples

Learn how to plan and launch a nonprofit advocacy campaign with step-by-step guidance and real examples from Givebutter changemakers.

How to run an advocacy campaign: Steps, strategies & real examples
Mr Butter learning about stripe for nonprofits

Stripe for nonprofits: Fees, setup, & a butter way to use it

Here's how Stripe's nonprofit discount works, what it covers, and how to pair it with the right fundraising tools.

Stripe for nonprofits: Fees, setup, & a butter way to use it
Mr Butter using Square for nonprofits

Square for nonprofits: Fees, setup, & the better alternative

Square is a popular option for nonprofits that need simple in-person payment processing, but it isn't a fundraising platform. Learn how Square works and why many nonprofits switch to an all-in-one alternative.

Square for nonprofits: Fees, setup, & the better alternative
Butter character next to donation landing page on a computer

How to create a donation page that converts (with real examples)

Learn how to set up a donation page that drives results with practical steps, optimization tips, and top examples from real nonprofits.

How to create a donation page that converts (with real examples)
Woman reading about donor database to scale her organization

7 best donor databases for nonprofits in 2026

Choosing a donor database shouldn’t feel overwhelming. Here’s a side-by-side look at the 7 best options for nonprofits, including features, pricing, and which one is free to start.

7 best donor databases for nonprofits in 2026
Butter character planting flowers as a representation of donor cultivation

Donor cultivation: 5-stage cycle, plan template & strategies

Build stronger relationships with supporters using a clear 5-step donor cultivation cycle, practical strategies, and free tools.

Donor cultivation: 5-stage cycle, plan template & strategies