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Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

Mr Butter checking a nonprofit expense reimbursement policy template

Nonprofit expense reimbursement policy template & what to include

Learn what IRS accountable plan rules matter, what expenses are typically reimbursable, what your policy should include, and how to get started on yours today.

Nonprofit expense reimbursement policy template & what to include
Mr butter approving a nonprofit spending policy

How to write a nonprofit spending policy with clear approval rules

A spending policy protects your org and frees finance leaders from being the bottleneck for every purchase decision. Here’s how to write and implement yours.

How to write a nonprofit spending policy with clear approval rules
Mt Butter checking a nonprofit procurement policy

How to write a nonprofit procurement policy (& free template)

A clear procurement policy makes purchasing faster and more efficient. Learn how to define dollar thresholds, vendor qualification requirements, approval chains, and more.

How to write a nonprofit procurement policy (& free template)
Mr Butter exploring nonprofit CRM

Can Givebutter replace my CRM? Our honest take

Get the full breakdown of Givebutter’s CRM, including what it does, who it’s best for, where it falls short, and how to switch without the migration headache.

Can Givebutter replace my CRM? Our honest take
Individual explaining donor segmentation to their team

Donor segmentation examples & a cheat sheet for smarter outreach

Get a practical donor segmentation cheat sheet, real examples, and simple steps to group donors so every appeal reaches the right people.

Donor segmentation examples & a cheat sheet for smarter outreach
Mr Butter explaining nonprofit accounting

Nonprofit accounting cheat sheet for small teams & new treasurers

Learn the ins and outs of nonprofit accounting for small teams: what you need to set up, how to create a monthly routine, and what to file. Plus, get a handy cheat sheet to stay organized and compliant.

Nonprofit accounting cheat sheet for small teams & new treasurers
Mr Butter counting nonprofit expenses

How to categorize & track nonprofit expenses with real-time controls

Learn how expenses for nonprofit organizations are categorized and how to set up real-time expense controls.

How to categorize & track nonprofit expenses with real-time controls
Graphic of Mr Butter sending an annual appeal letter by mail

Nonprofit annual appeal letter examples & free templates

Annual appeal letters inspire giving. Learn how to write one that connects, converts, and drives impact—with free templates.

Nonprofit annual appeal letter examples & free templates
Year-end giving statistics graphic

Year-end giving statistics & what they mean for your nonprofit

Year-end fundraising isn’t 2 big days. It’s a month-long campaign. Here’s what the latest data reveals about December giving and how your nonprofit can plan for all of it.

Year-end giving statistics & what they mean for your nonprofit
Butter character pointing to annual report

The best nonprofit annual report template & examples

Learn how to craft a high-impact nonprofit annual report with best practices and top nonprofit annual report examples to help inspire your own.

The best nonprofit annual report template & examples
Butter character behind December calendar

Year-end giving timeline & free checklist for nonprofits

Year-end giving is a nonprofit’s highest-impact season. This guide delivers tactics that work, plus a practical campaign timeline any organization can use.

Year-end giving timeline & free checklist for nonprofits
Mr Butter recording a nonprofit video storytelling

Nonprofit video storytelling: Real stories, lasting impact

Learn how to find stories worth telling, help beneficiaries feel comfortable on camera, and share content with authenticity and care.

Nonprofit video storytelling: Real stories, lasting impact
Butter character recording a fundraising video

How to create a fundraising video (with examples!)

Learn how to create fundraising videos with 15 video ideas, real nonprofit examples, and an eight-step process for creating videos that drive impact.

How to create a fundraising video (with examples!)
Mr.Butter holding a thank you letter

How to write a donation thank-you letter with examples & templates

Free donation thank-you letter templates, timing tips, and tools to help small nonprofits build a donor acknowledgment system that feels personal.

How to write a donation thank-you letter with examples & templates
Mr Butter organizing a food drive

How to organize a food drive from start to finish

Learn how to organize a food drive that brings your community together, fills local food bank shelves with the items they need most, and gives everyone a meaningful way to help—whether they donate food or give online.

How to organize a food drive from start to finish
Butter character pointing to chart with pie graphs and icons

Master nonprofit grant management in 5 steps (& best practices!)

Winning a grant is only the beginning. Learn how to track restricted funds, meet reporting deadlines, stay compliant, and manage every award with confidence.

Master nonprofit grant management in 5 steps (& best practices!)
Mr Butter in a phonathon fundraiser

How to plan a successful phonathon fundraiser (with free scripts!)

Learn how to build targeted call lists, prepare confident callers, personalize donor conversations, and turn phonathon pledges into lasting support.

How to plan a successful phonathon fundraiser (with free scripts!)
Butter character driving mail truck with letters coming out the back

Nonprofit direct mail fundraising: 6 steps to a stronger campaign

Learn how to plan a nonprofit direct mail fundraising campaign, write stronger appeals, connect print and digital giving, and measure results with confidence.

Nonprofit direct mail fundraising: 6 steps to a stronger campaign
Mr Butter leading a telethon fundraiser

How to run a telethon fundraiser: A step-by-step guide for nonprofits

A modern telethon fundraiser turns a simple livestream into a shared giving moment. Learn how to plan yours, engage supporters in real time, and raise more—without a TV studio or production-sized budget.

How to run a telethon fundraiser: A step-by-step guide for nonprofits
Butter character playing charity golf

How to plan a golf tournament fundraiser in 8 steps (& free checklist)

Learn how to plan a charity golf tournament fundraiser in eight steps, with pricing benchmarks and practical tips for sponsorships, registration, add-ons, and event-day logistics. Then, use the free checklist to keep every detail on track.

How to plan a golf tournament fundraiser in 8 steps (& free checklist)
Mr Butter comparing best email marketing platforms

4 best email marketing platforms for nonprofits in 2026

Find the best email marketing platform for your nonprofit’s budget, team, and goals. See how four leading options compare across pricing, usability, donor management, and more.

4 best email marketing platforms for nonprofits in 2026