Hi, I'm

Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

Healthy Gift Basket

20 silent auction basket ideas proven to raise more money

Discover the best ideas for silent auction gift baskets that will excite your bidders and help you host your most successful fundraising event yet.

20 silent auction basket ideas proven to raise more money
Two hands holding matching heart shaped lollipops

10 Largest companies that match donations

Did you know that over 26 million people work for matching gift companies? Make sure you and your donors know about these ten large corporations that match employee donations.

10 Largest companies that match donations
Image of butter character next to donation form template

The best donation form template (plus 10 real donation form examples!)

Create a high-converting donation form with our free template—and get inspired by 10 real-world examples from nonprofits like yours.

The best donation form template (plus 10 real donation form examples!)
Woman on her laptop creating a fundraising calendar

How to make a fundraising calendar in 4 steps (free template!)

Create your nonprofit fundraising calendar with these pro tips, simple steps, and free template.

How to make a fundraising calendar in 4 steps (free template!)
Butter character holding list and standing by a jar of coins

40 top companies that donate to nonprofits

Find companies that donate food, technology, and even school supplies to nonprofits—and start sending requests right away.

40 top companies that donate to nonprofits
Mr butter leading an auction

14 best online auction sites for nonprofits

Compare the top silent auction software platforms by features, pricing, pros, cons, and more to find the best fit for your nonprofit event.

14 best online auction sites for nonprofits
Group of young people celebrating their peer-to-peer fundraising success

Peer-to-peer fundraising: How to build a campaign

Everything you need to know about P2P fundraising, including some of the best peer-to-peer fundraising ideas and examples from real changemakers like you.

Peer-to-peer fundraising: How to build a campaign

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors

Don’t let past donors slip away—re-engaging them is easier and more valuable than finding new ones. Here’s how to bring LYBUNT and SYBUNT donors back.

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors
Woman reading about donor database to scale her organization

Top 6 donor database software to boost fundraising

Wondering if your nonprofit needs a donor database? Learn why it matters and how to choose the right one for your organization.

Top 6 donor database software to boost fundraising
Mr butter holding a fiscal sponsorship umbrella

Fiscal sponsorship: How to fundraise without 501(c)(3) status

Thinking about fiscal sponsorship, but not sure what you’re signing up for? This guide breaks down how it really works and whether it’s the right move for your nonprofit.

Fiscal sponsorship: How to fundraise without 501(c)(3) status
Mr Butter on his phone with social media icons

Giving Tuesday social media posts, graphics, & free media kit

Discover everything you need to know about Giving Tuesday social media content—from real nonprofit examples to tips for creating eye-catching graphics and a free media kit.

Giving Tuesday social media posts, graphics, & free media kit
Me Butter looking into the best accounting software for nonprofits

12 best accounting software for nonprofits

Looking for the best nonprofit accounting software to streamline your finances? Compare top tools like QuickBooks, Xero, Aplos, and more — based on pricing, features, and nonprofit-specific support.

12 best accounting software for nonprofits
Nonprofit marketing meeting

Nonprofit marketing plan & strategies for success (free template!)

Create a one-of-a-kind nonprofit marketing plan that builds awareness, educates supporters, creates connections, and, best of all: brings in more donations.

Nonprofit marketing plan & strategies for success (free template!)
Mr Butter on his desktop working on nonprofit email marketing

Nonprofit email marketing: 3 strategic levels that drive real results

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

Nonprofit email marketing: 3 strategic levels that drive real results

Donating in the digital age: How to use QR codes for nonprofits

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Donating in the digital age: How to use QR codes for nonprofits

Volunteer management made easy: Follow these 4 key steps

Create a strategy for managing volunteers that saves your organization time, effort, and money—and helps amplify your impact.

Volunteer management made easy: Follow these 4 key steps
Mr Butter on stage leading a capital campaign

Capital campaigns: How (& when) to run one

Capital campaigns can raise millions of dollars—but is it the right fundraising strategy for your nonprofit?

Capital campaigns: How (& when) to run one
Mr butter putting together a nonprofit strategic plan

Free nonprofit strategic plan template (& 3 real examples)

Build a nonprofit strategic plan that turns priorities into action, aligns your team, and guides decisions for the next 3–5 years. Free template included!

Free nonprofit strategic plan template (& 3 real examples)
Close up of hands of a group of people holding a "Thank you" banner

Raise more with donor-centric fundraising: 4 ways to start today

Donor-centric fundraising is the key to securing recurring donations—use these four strategies to make it your own.

Raise more with donor-centric fundraising: 4 ways to start today
Mr.Butter holding a thank you letter

Free donation thank you letter template for nonprofits (+ tips!)

Build stronger donor connections using these best practices and donation thank you letter examples, plus get a free thank you for your donation letter template.

Free donation thank you letter template for nonprofits (+ tips!)
Closeup of a golf player

How to run a charity golf tournament fundraiser & turn putts into profits

Wondering how to host a golf tournament fundraiser? We’ve got everything you need to succeed in eight steps, plus five ways to raise more and spend less.

How to run a charity golf tournament fundraiser & turn putts into profits