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Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

Mr Butter on his phone with social media icons

Giving Tuesday social media posts, graphics, & free media kit

Discover everything you need to know about Giving Tuesday social media content—from real nonprofit examples to tips for creating eye-catching graphics and a free media kit.

Giving Tuesday social media posts, graphics, & free media kit
Image of butter character wearing birthday hat and holding balloons

How to get more from Facebook birthday fundraisers

Learn how to start a Facebook birthday fundraiser, make the most of your celebration, and discover a smarter way to raise funds for your favorite cause.

How to get more from Facebook birthday fundraisers
Image of butter character holding flowers and a letter

Donor appreciation: Find gifts, ideas, & events that inspire

Keep supporters invested in your mission for years to come. Discover practical donor appreciation ideas for every budget, effort level, and donor type.

Donor appreciation: Find gifts, ideas, & events that inspire
Image of butter character next to donation form template

The best donation form template (plus 10 real donation form examples!)

Create a high-converting donation form with our free template—and get inspired by 10 real-world examples from nonprofits like yours.

The best donation form template (plus 10 real donation form examples!)
Me Butter looking into the best accounting software for nonprofits

12 best accounting software for nonprofits

Looking for the best nonprofit accounting software to streamline your finances? Compare top tools like QuickBooks, Xero, Aplos, and more — based on pricing, features, and nonprofit-specific support.

12 best accounting software for nonprofits
Mr Butter on his desktop working on nonprofit email marketing

Nonprofit email marketing: 3 strategic levels that drive real results

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

Nonprofit email marketing: 3 strategic levels that drive real results
Mr Butter holding a black grant application

30 Black grants for nonprofits, businesses, students, & more

Discover current grant opportunities specifically designed for Black organizations, businesses, students, farmers, artists, and more.

30 Black grants for nonprofits, businesses, students, & more
Mr butter leading an auction

14 best online auction sites for nonprofits

Compare the top silent auction software platforms by features, pricing, pros, cons, and more to find the best fit for your nonprofit event.

14 best online auction sites for nonprofits
Individual planning to win back lapsed donors

How to avoid donor ghosting: Do’s and don’ts for nonprofits

Learn why donors go quiet—and how Givebutter Plus can help keep them coming back stronger than ever.

How to avoid donor ghosting: Do’s and don’ts for nonprofits
Participant in a bike-a-thon

10 classic a-thon fundraiser ideas that still raise big

Plan, promote, and pull off your next a-thon fundraiser with less stress—featuring proven ideas, real examples, and tools that make signups smoother for everyone.

10 classic a-thon fundraiser ideas that still raise big
Butter character holding paddle at event

How to run a paddle raise that brings in major funds

Paddle raises are high-energy and high-impact—but they can be tricky to master. Learn how to nail them and make them a key part of your fundraising strategy in this step-by-step guide.

How to run a paddle raise that brings in major funds
Butter character holding a paint brush and standing by fundraiser flyer templates

10 fundraiser flyer templates—and how to make your own

Capture your supporters’ attention and encourage them to take action with impactful flyers for fundraisers. Discover what to include, our best advice, and 10 free templates you can quickly customize and send.

10 fundraiser flyer templates—and how to make your own
Butter character standing next to donation receipt

Free donation receipt template to save time and stay compliant

Take the stress out of donor acknowledgment with this guide to writing and sending the perfect donation receipt. Plus, get started with a free 501c3 donation receipt template.

Free donation receipt template to save time and stay compliant
Three toddlers eating on school table

Donation letter for school: How to craft an appeal for support

Mobilize your school community to help raise the funds you need with this step-by-step guide to donation request letters for schools. Plus, download three school donation letter templates to help get you started.

Donation letter for school: How to craft an appeal for support
Butter character next to bags of coins being from different people

Peer-to-peer fundraising: How to build a campaign

Everything you need to know about P2P fundraising, including some of the best peer-to-peer fundraising ideas and examples from real changemakers like you.

Peer-to-peer fundraising: How to build a campaign
Mr.Butter holding a thank you letter

Free donation thank you letter template for nonprofits (+ tips!)

Build stronger donor connections using these best practices and donation thank you letter examples, plus get a free thank you for your donation letter template.

Free donation thank you letter template for nonprofits (+ tips!)
Butter character standing next to baskets full of items

20 silent auction basket ideas proven to raise more money

Discover the best ideas for silent auction gift baskets that will excite your bidders and help you host your most successful fundraising event yet.

20 silent auction basket ideas proven to raise more money
Butter character looking closely at pie chart

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors

Don’t let past donors slip away—re-engaging them is easier and more valuable than finding new ones. Here’s how to bring LYBUNT and SYBUNT donors back.

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors
Butter character standing next to laptop with email software on the screen

5 best Constant Contact alternatives for nonprofits

Looking for a Constant Contact alternative? Discover everything you need to know about the best email marketing software for nonprofits—and find the perfect fit for your organization.

5 best Constant Contact alternatives for nonprofits
Butter character holding a heart icon as a representation of donor stewardship

Strengthen your donor stewardship plan in 3 simple steps

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

Strengthen your donor stewardship plan in 3 simple steps
Individual explaining donor segmentation to their team

Donor segmentation cheat sheet: Your path to growth

One-size-fits-all fundraising doesn’t work. Learn how to create a donor segmentation strategy that boosts engagement, retention, and donations.

Donor segmentation cheat sheet: Your path to growth