Giving Tuesday 2025: Meeting the moment

⏰ Don’t miss out: You can still get a 1% match for your Giving Tuesday funds raised on Givebutter! Move them into Wallet by December 14, 2025 to qualify. Learn more → 
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2025 has been a year of relentless challenges for the nonprofit sector, from budget cuts and the growing need for community services to enormous uncertainty around public funding and policy. 

To put more dollars directly into the hands of changemakers this Giving Tuesday, we decided to go big, offering a 1% donation match alongside Givebutter Wallet’s 2.5% rewards and our zero-fee fundraising guarantee. 

Read on for the full spread on our most ambitious Giving Tuesday yet. 

A legen-dairy Giving Tuesday

Changemakers raised a grand total of $20M on Givebutter for Giving Tuesday 2025, up from $16.4M in 2024. When considering the days leading up to and immediately after December 2, 2025, the total amount Givebutter powered for nonprofits increases to $62M! 

This Giving Tuesday, nonprofits on Givebutter rallied support from over 93K individual donors who gave an average gift of $200 to 16K active campaigns that ranged from online donation drives to in-person events, peer-to-peer fundraising efforts, and so much more.

Making generosity go further: Givebutter’s Giving Tuesday match

This year, as nonprofits face immense financial pressure and the loss of corporate support that once anchored year-end giving, Givebutter’s Giving Tuesday match sought to help everyone do more with their donations in a new way:

• Every organization that stored funds in Givebutter Wallet automatically earned a 1% match on every dollar they raised on Giving Tuesday.
  
• Thanks to the Givebutter Guarantee, nonprofits paid 0% platform and processing fees by enabling optional donor tips.
  
• Wallet funds earn 2.5% rewards each month, making every donation go even further. 

Organizations have until December 14, 2025 to add their Givebutter-powered Giving Tuesday funds to Wallet to receive a 1% match. Get all the details →

Organizations spread the word about the 1% Givebutter match on social media to encourage more donations, such as Preston’s Pursuit for Acceptance’s Every Encounter Matters campaign, which funds autism awareness training for first responders.

Givebutter is designed to equip changemakers with free and easy fundraising tools to drive greater impact with less. By taking one big match and breaking it into thousands of smaller contributions, we’re thrilled to be giving more nonprofits the opportunity to stretch every dollar further. 

Changemakers in action: 5 campaigns that inspired us

We were absolutely blown away by the expertly crafted campaigns from changemakers across the country. Check out five fundraising efforts that made the most of Givebutter’s features and made an enormous impact for their communities this Giving Tuesday. 

Delta Sculling Center 🚣

The Delta Sculling Center’s Giving Tuesday: Keep Us Afloat campaign rallied supporters to keep their healing sculling programs accessible to youth, military veterans, and adaptive athletes in Stockton, California. 

💰 Funds raised: $56K & counting! 

⭐ Campaign highlight: A large matching gift featured front and center. Plus, a compelling campaign video and story section paint a clear picture of this organization’s awesome mission.

4KIDS 🫶

For their Giving Tuesday 2025 campaign, 4KIDS worked hard to raise $250K “to further provide hope, homes, and healing to kids and families in crisis” across South Florida. 

💰 Funds raised: $291K & counting!

⭐ Campaign highlight: Team fundraising. 11 different groups rallied enormous support from friends, family, and colleagues to see who would land at the top of the leaderboard.

Harmony House for Cats 🐱

This Chicago-based shelter and adoption center launched its Giving Tuesday 2025 campaign to raise $25K for its critical services for cats and kittens. 

💰 Funds raised: $23K & counting!

⭐ Campaign highlight: A delightful supporter feed full of donors’ cat photos! Also, the campaign’s story section features several other ways to get involved, including volunteering, attending an upcoming event, or adopting a cat.

Big Brothers Big Sisters of Southeast Michigan 🤩

For Giving Tuesday, BBBS of Southeast Michigan launched the IGNITE POTENTIAL campaign, which showcases the seriously impressive impact statistics of their program model.  

⭐ Campaign highlight: Recurring donations. A monthly gift is set as the default option on this donation form, encouraging supporters to make a more sustainable contribution to the cause. 

Indiana Diaper Bank 👶

By sharing their general donation form on Giving Tuesday, the Indiana Diaper Bank kept things simple yet impactful. 

⭐ Campaign highlight: Text messaging. This nonprofit shared a short, crystal clear message along with a link to their donation form, which features custom donation descriptions that make it easy to see the tangible impact of each gift. 

Keep the momentum going with Givebutter 🚀

While the 1% match for Giving Tuesday 2025 has come to a close, Givebutter Wallet’s 2.5% rewards and our zero-fee fundraising guarantee are here to stay. 

Build on the momentum of Giving Tuesday generosity with a year-end giving campaign or year-end appeal. Then, set up your Givebutter Wallet to start earning rewards, and enjoy free fundraising and donor management tools all year long. 

Sign up for your free Givebutter account today and get started in minutes.