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Lights, camera, action—shooting video could be the secret to pushing your campaign over the finish line. With video, you can capture live footage of how you’re making a difference in your community, share testimonials from volunteers, or simply share your story across social media.
When it comes to amplifying your message, video is one of the most engaging pieces of content you can produce.
According to Hubspot, using video on your landing page can increase conversion rates by over 80%. In addition, 50% of survey respondents state they want to see videos from brands they love. (Translation: Your most loyal supporters want to see your cause in action!)
With that being said, video production is a bit more in-depth than creating other forms of content, such as writing a blog post or launching your next email marketing campaign. Fortunately, there are plenty of tools, agencies, and consultants that can make your video marketing strategy a success. Below, we share a number of video marketing services that can help you make video a central part of your fundraising strategy.
5 video marketing services every fundraising campaign should use
Ready to shoot your first fundraising video? Below, we share a number of ways to incorporate video content into your marketing plan, and the tools, agencies, and services to help you get there.
1. Send a thank-you video with ThankView 🙌
Your fundraising efforts don't come to an abrupt halt once a donation has been made. Thanking donors should always hold a central role in your campaign strategy, turning one-time donors into loyal, recurring supporters. In fact, research shows that donors who receive a thank-you message within 48 hours are four times more likely to give again.
With ThankView, you can send automated, personalized videos directly to your supporter base. Simply create a thank-you video to share with your target audience, then ThankView integrates with your CRM platform to customize your message. ThankView automatically generates motion graphics to add messages such as, "Thank you [Name] for your gift of [amount]!" then sends it via text or email to each supporter.
2. Live stream your next hybrid event with Switcher Studio 📹
With the onset of the COVID-19 pandemic, many nonprofit organizations switched to virtual or hybrid events. In fact, in 2021 64% of businesses stated they would plan a virtual event, with 58% stating they're gearing up for a hybrid event model.
Hybrid events offer a number of advantages to your organization, as they capture two distinct audiences. It allows those who prefer in-person interaction to gather together, while allowing supporters who live further away, can't travel, or are practicing social distancing to still partake in the event. To make sure both groups have the best experience possible, you'll need to use video to live stream your event.
Switcher Studio allows you to live stream your virtual or hybrid event to create a memorable night for your supporters. With Switcher, you can capture high-quality video from multiple angles, then edit your content in real-time. From there, you can share your online video immediately across Zoom, Facebook, YouTube, or other social media channels, or save it for later on a scheduled date and time.
3. Create an interactive virtual experience with Stage Ten 👯
Media and technology company Stage TEN allows you to transform live streams into interactive storytelling events where you can engage your supporters in a whole new way.
In 2020, the largest source of charitable giving came from individuals—not corporations or foundations—giving $324 billion and accounting for 69% of total giving. Most individuals give to a cause or mission they share a personal connection with. In other words, the types of videos you produce can't just be about brand awareness—they need to carry a distinct goal of deepening that connection with your supporter base and making those individual givers feel heard.
Unfortunately, many promotional videos tend to be one-sided, sharing your message with your supporter base but unable to hear their response. With Stage TEN, you can transform your video marketing campaigns into a two-way street, creating an interactive experience with your supporter base. Create polls or surveys for supporters, pull in audience comments, add e-commerce, and stream across 30+ social channels all with one platform.
4. Share the story of your organization with the AV Department ✍
Creating a brand video for your nonprofit can help build trust amongst supporters. In fact, research shows that 57% of people who watch an online video for a nonprofit go on to make a donation.
In addition, video ads may be one of the most lucrative investments within your digital marketing budget, as 79% of donors state that video ads were the most useful online media channel they were exposed to.
If you're creating your first video for your organization and have no idea where to start, the AV Department can help. The AV Department is a video marketing agency that launched 184 virtual events in 2020 alone, and produced 300+ thus far in 2021. The AV Department specializes in promotional videos, virtual event content, explainer videos, and post-production, allowing you to focus your attention on your campaign.
5. Create and promote your first video ad with Community Boost 📈
If you're looking to revise your digital marketing strategy, you can't ignore video. In fact, Cisco reports that by 2022, online videos will account for 82% of all internet traffic. Therefore, creating promo videos and video ads is vital for your lead generation strategy.
Creating video PPC (pay-per-click) ads can help convert online searches into first-time donors. However, implementing a video advertising strategy can be daunting, especially for beginners—fortunately, that's where Community Boost comes in. Community Boost offers digital marketing services to over 50 nonprofit organizations, managing a $1 million ad spend to-date.
Community Boost works with nonprofits of all sizes to help increase their online giving. They implement Facebook and Instagram Ads, help write Google Ad Grants, produce professional video and effective email marketing campaigns, and draft your video SEO (search engine optimization) strategy for your organization.
Givebutter is the all-in-one solution to help launch your video marketing strategy
Video can help engage and build trust within your supporter base. With video, you can personally thank supporters, launch a captivating hybrid event, engage with your audience virtually, or share the story of your organization.
While video certainly holds a place within your content marketing strategy, tackling your first video can be intimidating. Fortunately, Givebutter partners with incredible organizations like ThankView, Switcher Studio, Stage TEN, Community Boost, and the AV Department to help transform your first video campaign into a success story. In fact, browsing through Givebutter's case studies shows that video helped raise $129k to build affordable housing in Ft. Worth, Texas, and $71k to support free and low-cost gymnastics for youth in Harlem and Detroit.
Plus, Givebutter offers 160+ free features to help push your fundraising campaign over the finish line. With built-in fundraising, marketing automation, and CRM, you can track, engage with, and convert new and existing donors alike—all in one place. Ready to see how Givebutter can transform your campaign efforts? Launch your free account to get started!
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