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Recurring giving is one of the most powerful, lasting fundraising strategies available to nonprofits—and one of the most underutilized. In fact, the Fundraising Effectiveness Project estimates that focusing too much on one-time, end-of-year giving may cause nonprofits to miss out on $23B each year.
To help close this gap, Givebutter launched our first Monthly Giving Week, a five-day celebration of sustainable fundraising designed to help nonprofits activate, improve, and grow their monthly giving programs, backed by up to $25K in donations from Givebutter!
2026 Monthly Giving Week stats
In conjunction with GivingTuesday's Monthly Giving Awareness Week, Givebutter's initiative ran from May 11 to 15, 2026, and brought together a whole spread of tools and resources for nonprofits looking to mobilize their communities around recurring giving.
To raise the stakes and make an even bigger impact, Givebutter also donated $10 for every new monthly donation of $5 or more that organizations received during the week, landing right in their Givebutter Wallets.
In just five days, 473 nonprofits activated more than 1.9K new recurring donors, generating $60K in new monthly donations—plus the nearly $20K in additional funding from Givebutter. Over the course of a year, those recurring gifts could add up to $720K in annual support for nonprofits! 🚀
Changemakers in action: 3 campaigns that stood out
We were blown away by the awesome Monthly Giving Week campaigns from changemakers who are putting Givebutter's recurring donation tools to excellent use. Check them out for some monthly giving inspiration!
Adopt a Magical Creature 🐐
Magical Creatures Sanctuary took to social media to spread the word about their "Adopt a Magical Creature" monthly giving program, earning them a top spot as the "Small Organization" winner of The Monthlies from our friends at Monthly Giving Awareness Week!
🌟 Standout story: Their program is "built on the founding story of Janice, a four-pound orphaned wild goat who became the reason the sanctuary exists, and is sustained by a stewardship model designed to make monthly donors feel like insiders, not transactions."
Monthly Match Makers 💚
Big Brothers Big Sisters of the Tri-State has an entire website page dedicated to the organization's Monthly Match Makers program, which asks supporters to give $26 per month for 2026 to create and sustain their mentoring matches.
🌟 Standout feature: The branded, embedded donation widget on their web page makes it easy for donors to learn about the monthly giving program and start a recurring donation, without clicking away to another website.
Queer All Year 🌈
The Project also promoted their Monthly Giving Week campaign on social media, including a QR code to a donation form that offered monthly and one-time donations to support their work in the Quad Cities, serving people living with HIV.
🌟 Standout feature: With customized descriptions for each donation amount, the form also gives supporters the option to contribute to a specific fund when making a monthly gift.
Why recurring gifts change everything
Monthly Giving Week resulted in the biggest spike for new recurring plans on Givebutter since Giving Tuesday. Even after the official close of the Monday-to-Friday campaign, thousands of new monthly donors continued to step up over the weekend, resulting in nearly $250K in new recurring donation volume in a single week.
The value of monthly giving is clear: Predictable revenue lets nonprofits plan programs rather than chase gifts.
We know that recurring donors have a higher retention rate, are likely to increase their gift amount, and bring in new supporters. But if the only time your recurring donors hear from you is when their credit card expires, they won't stick around for very long.
As the hype of Monthly Giving Week settles down, it's critical to remember that recurring giving is a long-term strategy, not just a single campaign. With the right planning and tools, you can nurture these donor relationships and foster a sense of belonging, keeping recurring donors consistently engaged in your mission for the long haul.
Keep the monthly giving momentum going
Givebutter has everything you need to start accepting monthly donations on your fundraising pages, donation forms, website widgets, and more.
With custom recurring giving features built into the donation flow, automatic upsell messages that show the impact a monthly gift can make, and smooth CRM tools for segmentation, email marketing, and workflow automation, it couldn't be easier to start growing your recurring donor base—and your budget.
Plus, Givebutter Wallet means every dollar you raise keeps working—earning
Recurring giving made easy with Givebutter
Sign up for your free account today and start building your monthly giving program.
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