Get your Giving Tuesday campaign launch-ready

Start with the recommended goal in campaign setup. Use it as a starting point, then consider:

• What specific need or outcome will this amount fund?
• Is it ambitious enough to inspire action without feeling out of reach?
• Will a matching gift or committed early gifts help you go further?

Connect the amount to a clear result that supporters can rally around. For example, if $5K can fund 1,000 meals, explain that impact wherever you share your goal.

Once you’ve landed on the right number, set it as your campaign goal.

A dedicated fundraising page gives your campaign its own story, goal, visuals, and urgency.

If this is your first Givebutter campaign, use the campaign creator’s draft as your starting point. Otherwise, draw inspiration from a strong past campaign.

Review these essentials:

• Title: Name the cause or outcome—not just “Giving Tuesday.”
• Story: Center one person, program, or point of impact.
• Goal: Explain what reaching the amount will make possible.
• Urgency: Give supporters a reason to act today.
• Match: If you have a confirmed matching gift, make the amount and deadline easy to spot.
• Visuals: Choose an authentic photo or video connected to the work.

Your page doesn’t need to explain everything about your organization. It needs to make the need, impact, and next step clear.

Create three emails that help supporters anticipate Giving Tuesday, take action, and feel appreciated:

• Warmup (1–2 weeks before): Introduce your goal and explain what support will make possible.
• Giving Tuesday ask (the morning of): Lead with the need and include one clear donation button.
• Thank you (the next day): Celebrate your community and share what their support will accomplish.

Start with a template in the email editor, or customize these free Giving Tuesday email templates for your campaign and community.

Create one version of each email for your general audience. Keep paragraphs short, use one primary CTA, carry over your campaign’s story and visuals, and add a recognizable signature.

Before moving on, confirm that each email has a clear subject line, a working campaign link, and one obvious next step.

Review your campaign and messages as one connected experience. Each piece should reinforce the same goal, impact, and reason to act.

Before you finish, confirm that you have:

• A dedicated Giving Tuesday campaign
• A warmup, Giving Tuesday ask, and thank-you email
• Correct send dates, times, and audiences
• Desktop and mobile previews
• Test emails with working campaign links

Schedule your emails as far in advance as possible so you can focus on responding to donors, sharing progress, and celebrating your community on Giving Tuesday. If you’re not ready to schedule everything, save your work as drafts.

Want to make day-of follow-up easier? Set up Givebutter Plus workflows to automatically thank donors, apply campaign-specific tags, or create tasks when gifts come in.