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Virtual fundraising ideas

Raising money through a virtual fundraiser is a powerful way to get more supporters involved in your cause—anyone around the globe can join and donate! The possibilities are endless when it comes to online fundraising ideas, but we’ve assembled a list of favorites, including virtual happy hours, livestream telethons, and book clubs, to help get your own digital party started.

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Grants

Research grants that you can apply for to fund your nonprofit organization or project. Be sure to create a stand-out grant proposal in order to impress grantmakers!

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More money, no problems

Instead of hosting an event, ask your supporters to donate a specific amount for the entire year. Create a fundraising page with photos, videos, and a compelling story in order to encourage gifts. Be sure to customize your donation amounts and add descriptions that are specific to your needs and impact.
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Family fun run

Encourage families to run, walk, or jog for a cause by featuring kid-friendly activities, prizes, and course options. 

Use peer-to-peer fundraising to encourage participants to set a donation goal and spread the word about the cause. 
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Autographed jersey auction

Connected to the right people? Procure and auction off autographed jerseys (or other memorabilia) to your supporters. You’d be surprised how willing athletes are to offer their signature for a good cause! Take advantage of intuitive auction software for simple and easy bidding, custom item descriptions, and more—no matter if your auction is in-person or completely virtual.
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Auctions

Silent auction

Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
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Social media challenge

Choose a theme and a hashtag, encourage supporters to post their video or picture, and then tag others to challenge them to do the same—and donate! 

Learn more social media fundraising tips to take your efforts to the next level.
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Virtual fun run

Take your fundraising run online or create a hybrid event by encouraging participants to complete a designated distance anytime, anywhere! Be sure to use peer-to-peer fundraising to spread the word and bring in some major funds. 
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Walkathon

Ask supporters to lace up their shoes and gather pledges or donations for every mile they walk. 

Sell official charity gear, encourage supporters to share updates on their own personal donation pages, and award top fundraisers with exciting prizes.
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5k walk/run

Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer fundraising tools that allow supporters to make their own donation pages, set their own goals, and ask friends and family to contribute!
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Team apparel sale

Sell custom team apparel like T-shirts and hats featuring your team's logo and colors—online, in person, or both! Be sure to collect key info—like size and color—using custom fields on your donation forms.
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T-shirt design contest

Encourage supporters to submit their best t-shirt designs to enter them into a competition. Set up team fundraising pages for each design and have supporters donate in order to cast their vote for for their favorite design. Each donation will appear on a leaderboard so everyone can watch the votes (and donations!) come in.
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Jersey auction

Auction off game-worn jerseys from your team or donated professional jerseys either online or in person. Take advantage of free silent auction software for simple and easy bidding, custom item descriptions, and more.
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Auctions

School auction

Source quality school-related items, such as backpacks and shoes, and auction them off during a virtual, in-person, or hybrid event. 
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Virtual movie night

Use Teleparty (formerly Netflix Party) to host a virtual family movie night fundraising event on the streaming service of your choice. Ask movie trivia questions throughout to make the evening more interactive! 
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Grow-your-own garden kit

Ask local nurseries to donate herbs, seeds, and soil you can use to assemble gardening kits. Bring volunteers together to assemble everything and sell them on a custom fundraising page or donation form. 
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Sell swag or merch

Raise some extra funds for your organization or club and spread the word about your cause by selling branded swag like totes, stickers, and t-shirts.

With advanced ticketing features, you can offer each item on a mobile-friendly platform and add an image and available amount so supporters can easily purchase and share their sizing info, too!
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Grab bags

Reach out to local businesses and ask them to donate a small number of products that you can bundle together and offer donors online. 

To attract more partnerships from businesses, create a sponsorship proposal that emphasizes the benefits for them, like free publicity and marketing opportunities.  
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Community cookbook

Create and sell a custom cookbook featuring favorite recipes from your community members and families. To drum up excitement and spread the word, share sneak peek photos on your custom fundraising page.
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Donation drive

Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
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Pay you not to ask me again

Give your supporters a way to opt out of all your upcoming donation requests during a big fundraising effort. If they contribute via your donation form before a certain date, you’ll take them off your email and call list for the whole campaign! Then, you can easily segment your email list with your built-in CRM and marketing tools. 
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Fitness class

Ask local instructors to donate a virtual or in-person class for your cause. Sell tickets and bring in some extra funds on the day of by selling snacks and branded merch.
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March Madness

Raise money while cheering on your favorite NCAA players with a bracket competition culminating in a ticketed March Madness watch party. 

To take this fundraising idea online, take advantage of livestreaming tools, too! 
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Peer-to-peer

Flower bulb sale

Sell wholesale flowers or request donations from nurseries and landscaping stores to sell to supporters. To gamify your efforts, use peer-to-peer fundraising to encourage individual supporters to compete to see who can sell the most! 
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Concert for a cause

Work with popular local musicians and performers to host a benefit concert with a percentage of the proceeds going towards your cause.

Want to make sure everyone can listen in and donate, no matter where they are? Livestream your concert to the masses and enable people to contribute to your campaign without leaving the stream.
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Trivia night

At this crowd-favorite activity, you can come up with fun questions, charge entry fees for teams, and raise extra money by providing sweet and salty snacks.

Make the evening go even smoother with seamless attendee check-ins and easy payment options like Tap to pay, Venmo donations, and scan-to-donate. 
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Frequently asked questions

A virtual or online fundraiser is a campaign or event created to raise money for a good cause that happens entirely on the World Wide Web. While using the Internet to raise funds has been happening for quite some time, this strategy became even more popular during the pandemic when in-person events were prohibited and social distancing was a must.

Unlike in-person fundraising, virtual fundraisers allow people to participate from wherever they are using their computers, phones, or other mobile devices. It's like bringing the fundraising party to your living room! You can connect with others online and support a good cause without having to leave the comfort of your own home.

Good causes can raise money online through various channels, such as donation pages, peer-to-peer fundraising, or crowdfunding campaigns, as well as events like livestream concerts, talent shows, and auctions.

Some of the best virtual fundraising event ideas leverage social media (Facebook Live, social media takeovers, etc.), email campaigns, and text-to-donate tools to bring in more donations. Corporate sponsorships, partnerships with local businesses, matching gift programs, and online merchandise sales can also help boost virtual fundraising efforts, too.

The top fundraising sites include popular options like Givebutter, GoFundMe, Fundly, Kickstarter, and Donorbox. Each platform offers different features, fees, and support, so it's important to research and choose the one that aligns best with your fundraising goals and needs.

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