Your supporters and the people you want to be your supporters LOVE videos and livestreaming. The good news? Video creation and livestreaming platforms have become demystified, meaning your organization does not need to invest a ton of money in a video production team or virtual events company to have engaging video content.
Here at Givebutter, we want to empower you to take to the screen and share your mission far and wide this Giving Tuesday. Some planning now can result in creating video content that moves your supporters to be extra generous this Giving Tuesday. Before you hit record, check out these tips!
🤔 Choose the right type of video to share your cause
Did you know over 50% of people who watch a nonprofit video will go on to make a donation? With numbers like that, you might be feeling like you better start setting the stage now—lights, camera, and action!
Before you take out your ring light, decide on which type of video is best for your campaign this Giving Tuesday:
→ Mission video
→ Impact stories
→ Call-to-action video
→ Fundraising video
→ Community supporter testimonials
<div class='rich-text-tip'>PRO TIP: Campaign pages with personal videos raise 15% more than those that don’t have videos. Grab supporters attention right away by replacing the cover photo on your fundraising page with a video. You can also add as many videos as you want to the Story section on your page, and so can any of your peer-to-peer fundraisers! The Story section is a </div>
💸 Don’t let your budget hold you back
There are plenty of ways to create a great Giving Tuesday video that doesn’t have to break the bank. Tectonic’s How the Pandemic Changed Nonprofit Video Forever report shows that since the pandemic began, the overwhelming majority of the most engaging videos were first-person, unscripted, single-take videos.
Videos that are easy to create and bring in more views? Yes please! This means you don’t have to buy fancy equipment to make an engaging video:
Use the best camera available to you. If you only have access to a phone, that’s fine—most phones are better than actual cameras these days!
→ Editing software
Use whatever app is free and most available to you (e.g. Mac users have iMovie and Windows users have OpenShot). You can also ask people to submit videos through platforms that allow you to edit them afterward like Videoask, Loom, or Canva!
<div class='rich-text-tip'>PRO TIP: Spruce up your video by adding background music. There are various websites where you can find music available to add to your videos without worrying about them getting taken down due to copyright infringement. There are a lot of free options out there, but some do cost a small fee.</div>
💁♀️ Feature your people
Whether it’s staff, volunteers, partners, Board members, or those impacted by your mission, you want to show the faces of your community. The benefit of video content is that viewers can see the real faces behind your cause from anywhere in the world and be inspired to get involved. Plus, including your community members in your videos will make them feel special!
<div class='rich-text-tip'>PRO TIP: Thank the people who invested time in contributing to your video! Send them an email, card, or even a small gift with remarks on how awesome they did and the impact they’re making. Ask them before producing the video if they’re comfortable with being tagged where the video is being posted and if they’ll share it on their social media pages.</div>
📜 Write a script
You want to make sure the people featured in your video are set up for success by providing them with some direction. Write out your video script beforehand to ensure you don’t wind up with any awkward pauses or cut-off sentences. This will also ensure that you get impactful, well-articulated statements from your supporters.
In your script, you want to make sure you:
→ Clearly state your Giving Tuesday call-to-action
Every viewer who watches your video should know how they can support your mission for Giving Tuesday!
→ Allow space for the speaker to contribute their own personal anecdotes
Controlling the script offers the speaker support and ensures you have your message articulated well. However, inserting a place where speakers can share a sentence or two about why they are joining your Giving Tuesday campaign will bring more of a personal connection to the video.
→ Keep it short and sweet
Believe it or not, most people don’t watch videos over 60 seconds. Keep your viewers’ attention by keeping your video to 30–60 seconds.
→ Share at least one stat a viewer can walk away with about your impact or issue
If there’s an impressive statistic your organization wants more widely known, make sure to include it in your script!
<div class='rich-text-tip'>PRO TIP: If you’re writing a script for someone else to read, add a few tips at the top about lighting, sound, speaking, and any other recommendations you have about creating quality content. You would not want to have to ask them to do it over again! Feel free to pull from your favorite tips below.</div>
🎥 Recording your video
Now it’s time to record your awesome Giving Tuesday video! Whether you’ll be handling the recording or asking others to submit a recording of themselves for you to edit, there are many things to keep in mind.
→ Speaking suggestions
Encourage subjects to smile, look at the camera, speak slowly, and match their tone and facial expressions to the content they’re reading.
Make sure the camera is steady, either on a tripod or on a level platform. There should be no distractions in the background. Use an angle you feel confident with and when necessary, use the rule of thirds.
→ Good lighting
Rather than using lighting from a lamp or ceiling light, use a window for natural lighting. Stand with the window to the right or left of you, not behind you. If it looks good on screen, you may stand in front of the window.
→ Audio quality
The subject should use the best microphone they can, even if it’s through a phone or webcam. The room or environment used for recording needs to be as quiet as possible, void of any distracting sounds in the background.
Now more than ever, people are joining all kinds of events, performances, and workshops through live broadcasts. Many of us had to wrap our heads around this new way of communicating quickly in 2020—and as society adapted to connecting through a screen, it appears that livestream is here to stay.
If you’re looking to go virtual this Giving Tuesday (after you decide what your livestream event will be), read through these tips to make your virtual event a success!
📝 Come up with a game plan
When it comes to planning your broadcast event, nothing has changed besides the location. You still have to take into account all of the planning steps you would for any other in-person event!
→ Decide on your “why”
Why do you want to have this broadcast on Giving Tuesday? What message do you want to have your audience walk away with? How do you want them to feel?
→ Create a run of show
Whether it’s hopping on a quick, informal live broadcast to thank your supporters or running an hour-long virtual event, no one should go live without some guidance. Support your speakers with an outline that includes timing, directions, and talking points.
→ Connect with community partners and sponsors
Get more eyes on your Giving Tuesday livestream and campaign by securing financial sponsorships and collaborating with third-party supporters. Recognize these partnerships with a shoutout, logo recognition, or featuring a representative of theirs in your livestream!
→ Decide if you need professional support
Just like an in-person event, there are a lot of moving parts to make your livestream a success. You may want to consider hiring a virtual event production team to work alongside your staff, depending on how advanced the event you’re planning is.
🗣️ Diversify your guest appearances
You can maintain your audience’s attention by having various speakers participate in your live broadcast. When outlining your list of speakers, consider featuring at least one person from each of your key networks: staff, clients, volunteers, Board of directors, leadership team, community partners, or any celebrity or influencer you have a relationship with.
For instance, Kirkland Performance Center held a Star Wars-themed virtual gala KPC Strikes Back by broadcasting their event through YouTube on their Givebutter page! They were able to include musical performances, comedy shows, and pre-recorded content throughout their live event, which raised over $150k for their theatre!
🖥️ Learn which platforms are worth learning how to use
There are dozens of live event streaming platforms at this point. It’s worth choosing one you and your team can learn and keep using over time. That way, you can continue having virtual events or even launch a hybrid event. One of our favorites, that we use for our own webinars, is Switcher Studio.
On Givebutter, you can broadcast your livestream from Zoom, Facebook, Switcher Studio, Stage TEN, Vimeo, or YouTube to your fundraising page, giving attendees an easy place to watch, engage, and donate!
📶 Check your WiFi connection
Livestreams can take a lot of bandwidth to run efficiently. Without a strong internet connection, your event might buffer, delay, or be choppy. Test out your connection to make sure it’s up to snuff!
🤳 Look and sound your best
All the tips above about having good lighting and sound while creating video content stand true for virtual events as well. Picking a quiet place with few visual or auditory distractions in the background while livestreaming is crucial.
<div class='rich-text-tip'>PRO TIP: Hop on your broadcasting platform with your guest speakers the day before your livestream to make sure their camera and audio work correctly.</div>
✨ Practice makes perfect
Even though you and your guest speakers will go live from the comfort of your own homes, going live still comes with the jitters of public speaking—plus the added hesitation of new technology. Hop on a run-through meeting with everyone involved so they know what to expect and can ask any questions they may have!
Engage your audience during livestream
In your broadcast, you’re essentially creating human connection through the screen. Implement some interactive features of your livestream to keep viewers’ attention and make them feel like they’re actually attending an event.
<div class='rich-text-tip'>PRO TIP: Utilize Givebutter’s interactive supporter feed! If you’re asking viewers to submit a donation, encourage them to add a message, image, or GIF to their contribution. You can call out donations in real-time as the feed updates every second!</div>
🙏 Event follow-up
After your livestream wraps up, make sure to follow up with event attendees! You can embed the recording of your event on your Givebutter page for later viewing, share updates in your supporter feed, and email or text anyone who engaged with your event to report back or send a big thank you!
✊ We’re on a mission to empower the changemaker in all of us
And that's why we’re providing you with all the tools and resources you need to raise more, give better, and unleash generosity this Giving Tuesday. We can’t wait to see how you rally support for your good cause on November 30th and beyond!
Ready to make your Giving Tuesday campaign butter than ever this year? Create your free account on Givebutter today!