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Giving Tuesday fundraising ideas
One of the biggest days of the year for charitable giving, Giving Tuesday is a prime opportunity to tap into a global movement of generosity at the start of the holiday season. Explore these Giving Tuesday campaign examples and ideas from real changemakers to find your fundraising inspiration.
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Membership drive
Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations on a monthly or annual basis.
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Virtual gala
Showcase live or pre-recorded presentations and guest speakers, host an auction, and solicit donations—all livestreamed from your event registration page.
Holiday market
Use engaging fundraising event features to make it an enjoyable experience for all—with easy online ticket sales, on-the-spot donations, and more.
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Social media challenge
Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!
Explore more social media fundraising tips to take your efforts to the next level.
Crawl for a cause
Peer-to-peer fundraising
Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.
Create teams to add some fun competition into the mix—and bring in more donations!
Restaurant takeover
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Gala night
Plan a sophisticated gala night with music, food, and a silent auction.
Get your supporters excited about your upcoming event with an eye-catching gala invitation template. Include details on how to buy tickets, or add a scan-to-donate QR code.
Coffee morning
Host a coffee morning and invite your community members to join you for tea or coffee, cake, and a warm conversation. Ask a local coffee shop to sponsor the event or donate a percentage of the morning’s profits to your cause.
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Donation drive
Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
Text-to-donate
With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.
See for yourself how easy it is! Text “DEMO” to 53-555.
Ugly sweater run
5k walk/run
Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer and team fundraising tools that let supporters create their own donation pages, set goals, and ask friends and family to contribute!
Silent auction
Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
Dance challenge
Craft sale
Want to make an even bigger impact? Auction off some larger or more in-demand items.
Give $5, grab 5 friends
Ask your supporters to donate $5 to your cause. Then, each donor has to tag at least five people via social media. The goal is that each person who gets tagged matches that $5 gift to your campaign—and then tags five others.
This is a great social media fundraising idea that can spread quickly within your community, helping you raise funds fast.
One-day giving event
Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.
Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
Virtual fun run
Thanksgiving dinner
Host a big Thanksgiving meal to bring your entire community together. Sell tickets on a sliding scale so everyone can join in the fun.
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Giving Tuesday campaign
Create a special campaign for Giving Tuesday and get your supporters to join in the action with peer-to-peer fundraising pages, social media, and more.
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Calendar fundraiser
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You name it
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Walkathon
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Pay you not to ask me again
Give your supporters a way to opt out of all your upcoming donation requests during a big fundraising effort. If they contribute via your donation form before a certain date, you’ll take them off your email and call list for the whole campaign! Then, you can easily segment your email list with your built-in CRM and marketing tools.
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Explore related fundraising ideas
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Get top features for your Giving Tuesday fundraiser
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Frequently asked questions
What is a Giving Tuesday fundraiser?
Let’s start by answering, “What is Giving Tuesday?” Every year, on the first Tuesday after Thanksgiving, millions of people donate to nonprofit organizations to give back after the holiday consumer shopping spree on Black Friday and Cyber Monday. Fundraisers organize Giving Tuesday events, campaigns, and donation pages to help reach their fundraising goals.
What are the best Giving Tuesday ideas?
The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer campaigns, matching gifts, corporate sponsorships, spreading the word in social media posts, volunteering, and more.
What are some successful Giving Tuesday campaign examples?
Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Bowl 4 a Cure, Rock to the Future, and Icing Smiles.
Where can I find more Giving Tuesday resources?
Download your Giving Tuesday toolkit for one epic guidebook full of tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.
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