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Giving Tuesday campaign ideas
One of the biggest days of the year for charitable giving, Giving Tuesday is a prime opportunity to tap into a global movement of generosity at the start of the holiday season. Explore these Giving Tuesday campaign examples and ideas from real changemakers to find your fundraising inspiration.
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Partner with a local restaurant
Partner with a celebrated local eatery to donate a percentage of their profits from a certain night or weekend to your fundraising campaign. Check out tips for securing corporate sponsorships to make the most of this opportunity.
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House party
Sell event tickets online in advance, check guests in with our mobile app, and use Tap to Pay and Venmo donations to accept latecomers on the spot.
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Crowdfunding campaign
Collect online donations from friends, family, and community members by creating a fundraising page that lays out your needs and the impact that you will make with the money you raise. Use photos and videos to make your story more engaging, and use a goal bar to showcase your progress.
Be sure to follow crowdfunding best practices in order to make your campaign an even bigger success!
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Corporate matching gift drive
Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation.
Community service day
Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
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Telethon
Livestream an engaging program from your fundraising page with information, entertainment, and impact stories to inspire viewers to donate. Task volunteers with accepting gifts over the phone and replying to comments and gifts on your supporter feed. Don’t forget to display a live thermometer so everyone can watch donations come in in real time!
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Year-end fundraiser
Celebrate the end of the year with a big annual fundraiser. Host an event and attract donations and support with a silent auction, peer-to-peer campaign, and more.
Use the year-end giving checklist to make sure you’ve covered every angle!
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Explore related fundraising ideas
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Get top features for your Giving Tuesday fundraiser
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Frequently asked questions
What is a Giving Tuesday fundraiser?
Let’s start by answering, “What is Giving Tuesday?” Every year, on the first Tuesday after Thanksgiving, millions of people donate to nonprofit organizations to give back after the holiday consumer shopping spree on Black Friday and Cyber Monday. Fundraisers organize Giving Tuesday events, campaigns, and donation pages to help reach their fundraising goals.
What are the best Giving Tuesday ideas?
The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer campaigns, matching gifts, corporate sponsorships, spreading the word in social media posts, volunteering, and more.
What are some successful Giving Tuesday campaign examples?
Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Bowl 4 a Cure, Rock to the Future, and Icing Smiles.
Where can I find more Giving Tuesday resources?
Download your Giving Tuesday toolkit for one epic guidebook full of tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.
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