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Giving Tuesday fundraising ideas
The best Giving Tuesday fundraising ideas create urgency, tap into community, and amplify giving through matching and peer-to-peer fundraising, without extra lift. Explore these Giving Tuesday campaign ideas from real changemakers for inspiration.
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Social media takeover
Let a supporter, influencer, or volunteer run your socials for a day! A takeover brings fresh energy, authentic voices, and new eyes to your fundraiser.
Sell merch
Branded t-shirts, hoodies, totes, or water bottles are a tried-and-true way to raise money and spread the word about your organization. Set up an online store and sell merch at community events to increase visibility and donations.
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Calendar fundraiser
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You name it
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Walkathon
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Pay you not to ask me again
Give your supporters a way to opt out of all your upcoming donation requests during a big fundraising effort. If they contribute via your donation form before a certain date, you’ll take them off your email and call list for the whole campaign! Then, you can easily segment your email list with your built-in CRM and marketing tools.
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Partner with a local restaurant
Partner with a celebrated local eatery to donate a percentage of their profits from a certain night or weekend to your fundraising campaign. Check out tips for securing corporate sponsorships to make the most of this opportunity.
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House party
Sell event tickets online in advance, check guests in with our mobile app, and use Tap to Pay and Venmo donations to accept latecomers on the spot.
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Crowdfunding campaign
Collect online donations from friends, family, and community members by creating a fundraising page that lays out your needs and the impact that you will make with the money you raise. Use photos and videos to make your story more engaging, and use a goal bar to showcase your progress.
Be sure to follow crowdfunding best practices in order to make your campaign an even bigger success!
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Corporate matching gift drive
Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation.
Community service day
Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
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Telethon
Livestream an engaging program from your fundraising page with information, entertainment, and impact stories to inspire viewers to donate. Task volunteers with accepting gifts over the phone and replying to comments and gifts on your supporter feed. Don’t forget to display a live thermometer so everyone can watch donations come in in real time!
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Legacy giving
Year-end fundraiser
Celebrate the end of the year with a big annual fundraiser. Host an event and attract donations and support with a silent auction, peer-to-peer campaign, and more.
Use the year-end giving checklist to make sure you’ve covered every angle!
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Explore related fundraising ideas
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Get top features for your Giving Tuesday fundraiser
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Frequently asked questions
What is a Giving Tuesday fundraiser?
A Giving Tuesday fundraiser is a campaign organized on the Tuesday after Thanksgiving, when millions of supporters donate to nonprofits they care about. Every year, organizations run fundraising events, campaigns, and donation pages to reach their year-end goals.
What are the best Giving Tuesday ideas?
The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer fundraising, matching gifts, corporate sponsorships, social media posts, volunteering, and more.
What are some successful Giving Tuesday campaign examples?
Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Trinity Episcopal School, Camden Catholic High School, and Red Shoes Inc.
Where can I find more Giving Tuesday resources?
Download your Giving Tuesday toolkit for a comprehensive guide with tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.
How do you set up a Giving Tuesday fundraiser?
Create a Givebutter fundraising page, set a goal, add your story and photos, and share the link with your supporters!
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