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United Way fundraising ideas

Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.

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International Women's Day fundraiser

Highlight the power, strength, and talent of women in your community today and throughout history with a special fundraising event.  

Whether it’s in-person, virtual, or hybrid, raise more and stress less with easy online registration, mobile app check-ins, and live display
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Bingo night

Sell bingo cards and offer exciting prizes to keep everyone engaged all night long, either virtually or in person! 

In the lead-up to your fundraising event, entice attendees with campaign updates featuring teasers of some of the prizes at stake. 
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Night at the museum

Secure a sponsorship from a local museum and invite families and community members to pay a donation to enjoy a crowd-free evening of fun.  
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Peer-to-peer fundraising

Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause. 

Create teams to add some fun competition into the mix—and bring in more donations! 
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24-hour marathon

Host a 24-hour livestream fundraiser for a high-energy day of fun and fundraising. 

Great livestream activity ideas include a poetry slam, gaming tournament, or virtual concert. 
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Engraved bricks

Give your supporters the opportunity to “buy” a brick for your new construction project that will have their name or dedication engraved on it for all to see. 

Use custom fields on your donation form to capture essential details for donors’ bricks—make sure to provide a word count so they don’t go over! 
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Themed auction

Partner with local businesses to source items for a themed auction with a variety of attractive packages, exciting products, and alluring getaways. 

Asking for items to sell at your auction can feel daunting at first, so use this silent auction donation request guide to help you build relationships and attract amazing donations. 
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Donation matching

Build relationships with local businesses and major donors that can offer matching donations to feature during your next campaign. 

Matching gifts create an enormous incentive for supporters who understand that they can automatically double (or even triple or quadruple!) their impact for your cause.


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Coffee morning

Host a coffee morning and invite your community members to join you for tea or coffee, cake, and a cozy chat with friendly faces. Ask a local coffee shop to sponsor your event or donate a percentage of their profits from the morning to your cause. 
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Text-to-donate

With text-to-donate, raising funds is as easy as sending a text message. Post your shortcode on signs at fundraising events, share it on social media, and offer it as a payment option so your supporters can contribute using their mobile devices right on the spot, no matter where they are.

See for yourself how easy it is — text “DEMO” to 53-555.
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Virtual gala

Showcase live or pre-recorded presentations and guest speakers, host an auction, and solicit donations—all livestreamed from your event registration page. 
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Telethon

Livestream an engaging program from your fundraising page with information, entertainment, and impact stories to inspire viewers to donate. Task volunteers with accepting gifts over the phone and replying to comments and gifts on your supporter feed. Don’t forget to display a live thermometer so everyone can watch donations come in in real time! 
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Golf tournament

Golf tournaments are an incredible way to build relationships and raise funds for your cause. Charge teams an entry fee, secure sponsorships, and enjoy a day on the green with your community. 

Check out our guide to discover how to make your next golf tournament even more profitable.
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Networking night

Find a suitable space, charge an entry fee, and check in attendees as they arrive at your networking event! Get creative by inviting food trucks and hosting hands-on activities. 
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Virtual auction

Take the bidding online by allowing participants to browse your silent auction catalog, place bids, and win from anywhere! 

Use auction software that makes the bidding process smooth and simple for you and your donors.
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Pancake breakfast

There’s nothing like pancakes to bring a community together. Charge an entry fee for an all-you-can-eat pancake breakfast, and ask a local restaurant to sponsor the event to make your fundraiser even sweeter. 
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Holiday card campaign

Craft a festive holiday card to mail directly or send digitally to your supporters. Extend season’s greetings, express gratitude for their support, and invite them to contribute toward your year-end fundraising goals

Use Givebutter’s built-in Canva integration to add a little extra cheer to your letters or emails in just a few clicks.
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Annual holiday party

Throw a big annual holiday party to finish the year in style. Make this a VIP event and raise funds through ticket sales or partner up with sponsors to help offset costs and reach more supporters.

With Givebutter you can create unlimited custom event ticket types—allowing you to create fun VIP packages to offer to your partygoers.
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Food truck Friday

Choose one Friday every month to be Food Truck Friday, in which you partner up with a local food truck to visit the area and promote their arrival. 

In exchange for driving more business their way, use a sponsorship proposal to negotiate a percentage of profits for your good cause.
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Legacy giving

Encourage supporters to make a planned gift to your organization (e.g., bequests, charitable trusts, or beneficiary designations) to leave a lasting legacy. Wealth screening software can help you identify the best donors to reach out to right in your CRM.
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Fourth of July party

Celebrate our nation’s independence with a red, white, and blue fundraiser! Work with businesses to secure sponsorships and an amazing venue, then sell tickets to your fundraising event, filled with food, music, and activities.
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Movies in the park

Ask your community members to join you for a series of movies in the park this summer. Screen a classic or trending movie somewhere scenic, and sell popcorn, drinks, and other refreshments.

Sell tickets online, check guests in with your mobile app, and offer easy payment methods like scan-to-donate for on-the-spot donations. 
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Beach day

Arrange a day of sand and sun for your team members, volunteers, and the wider community with beach games, a picnic, and lots of family fun. 

Set an affordable ticket price or ask for donations to cover the cost of the event and raise funds—whichever you choose, our fundraising event tools can help!
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Summer day out

Raise funds and give your supporters a memorable experience at the same time with an excursion to an exciting attraction, museum, or other destination. 

Use a fundraising event page to make registration and payment easy, and add custom fields to capture important information from each participant, such as t-shirt size or dietary restrictions.
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Membership drive

Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations with ease on a user-friendly platform.
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Frequently asked questions

To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.

Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns. 

Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.

To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!

Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.

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