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Online fundraising ideas
Virtual fundraisers are a powerful way to involve more supporters with your cause—anyone around the world can join and donate!
The possibilities are endless, but we’ve assembled a list of our favorite online fundraising ideas—including virtual happy hours, livestream telethons, and book clubs—to help get your digital party started.
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24-hour marathon
Host a 24-hour livestream fundraiser for a high-energy day of fun and fundraising.
Great livestream activity ideas include a poetry slam, gaming tournament, or virtual concert.
Membership drive
Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations on a monthly or annual basis.
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March Madness
Raise money while cheering on your favorite NCAA players with a bracket competition culminating in a ticketed March Madness watch party.
To take this fundraising idea online, take advantage of livestreaming tools, too!
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Team apparel sale
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Virtual gala
Showcase live or pre-recorded presentations and guest speakers, host an auction, and solicit donations—all livestreamed from your event registration page.
Social media challenge
Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!
Explore more social media fundraising tips to take your efforts to the next level.
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Naming rights
Offer supporters the chance to name a bench, tree, sculpture, or pathway in recognition of their gift.
Create custom labels on your donation form for different naming tiers (e.g., $100 = named brick in a sidewalk).
Grab bags
To attract more partnerships from businesses, create a sponsorship proposal that emphasizes the benefits for them, like free publicity and marketing opportunities.
Peer-to-peer fundraising
Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.
Create teams to add some fun competition into the mix—and bring in more donations!
Online bake sale
Virtual bike-a-thon
Set a distance and have your bikers pay a registration fee to join in. Then, foster some friendly competition by encouraging supporters to start or join a team, raise funds, and set off wherever they are.
Guest speaker event
Host a webinar or TED-style talk with an interesting topic and a captivating guest speaker sourced from your network.
Raise funds for your livestream by selling tickets and include upgrades like signed copies of books to bring in even more donations.
Home exercise classes
Invite local fitness instructors and coaches to donate their skills and invite community members to join you for at-home exercise classes in exchange for a donation.
Manage everything in one place by broadcasting your classes with a livestream right on your event registration page.
Expert lecture series
Sell tickets to in-person attendees and offer a livestreaming option to increase donations and reach interested supporters from anywhere.
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Engraved bricks
Allow supporters to “buy” a brick for your next construction project that will have their name or dedication engraved on it for all to see.
Use custom fields on your donation form to capture essential details for donors’ bricks—and be sure to set a word count limit so they don’t go over!
Discount cards
Festive volunteers
Set up a donation form and use custom labels to create fun options, like a $50 donation = putting up your roof lights.
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Jersey auction
Auction off game-worn jerseys from your team or donated professional jerseys either online or in person. Take advantage of free silent auction software for simple and easy bidding, custom item descriptions, and more.
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Special series
Create programming for a special series of sermons designed to help raise money for your current fundraising project.
Tie sermons directly to your goal and reach more supporters by livestreaming right from your fundraising page. Anyone can tune into the stream, make a donation, and learn about your campaign all in one place.
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Bingo night
Sell bingo cards and offer exciting prizes to keep everyone engaged all night long—either virtually or in person!
In the lead-up to your fundraising event, entice attendees with campaign updates featuring teasers of some of the prizes at stake to build anticipation.
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Birthday fundraiser
Instead of birthday gifts, ask friends and family to make a donation to your nonprofit cause!
Givebutter’s fundraising pages make it easy to share your story, upload photos and videos, and let supporters leave comments as they give.
Refer a friend
For successful referrals to your program, offer your current members discounted membership fees, merchandise, or entry into a raffle. Create custom fields (like “Who referred you?”) on your donation forms to keep track of eligible members.
Donation drive
Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
Coding bootcamp
Text-to-donate
With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.
See for yourself how easy it is! Text “DEMO” to 53-555.
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Get top features for your virtual fundraiser
Frequently asked questions
What is a virtual fundraiser?
A virtual (or online) fundraiser is a campaign or event created to raise money for a good cause through a website or online platform. While nonprofit organizations have been using this fundraising strategy for quite some time, it became even more popular during the pandemic, when in-person events weren’t possible.
Unlike in-person fundraising opportunities, virtual fundraisers allow people to participate from anywhere using a computer, phone, or other mobile device. It's like bringing the fundraising party to your living room! You can host a virtual event to connect with others and encourage supporters to invest in your mission—all without leaving home.
How can I raise money virtually?
You can raise funds online through donation pages, peer-to-peer fundraising, or crowdfunding campaigns, as well as virtual events like livestream concerts, talent shows, or auctions.
Some of the best digital fundraising ideas leverage social media platforms (e.g., Facebook Live, social media takeovers), email campaigns, and text-to-donate tools to collect donations. Online merchandise sales can also help boost your fundraising efforts.
What is the best online fundraising site?
The top fundraising sites include trusted platforms like Givebutter, GoFundMe, Fundly, Kickstarter, and Donorbox. Each offers different features, fees, and support, so it's important to choose the one that aligns best with your fundraising goals and needs.
What are the best virtual fundraising ideas for a small team or solo organizer?
Birthday fundraisers and peer-to-peer campaigns work great for small teams or solo organizers. Just set up a simple fundraising page and share it with friends and family—they already want to support you! These fundraisers are easy to launch, require minimal coordination, and maximize your personal network's power to spread the word.
Do virtual fundraisers raise as much as in-person events?
Yes! With the right internet fundraising ideas, you can raise as much as—or even more than—in-person events. Virtual fundraisers often provide benefits like broader reach, lower costs, and more convenience. Success depends on choosing fundraisers that translate well to an online setting (e.g., virtual galas, auctions, telethons) rather than those that lose appeal virtually—a virtual car wash might not be a big draw.
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