Marketing & engagement strategies

Discover top marketing strategies for nonprofits. Find step-by-step guides, free templates, best practices, and more to level-up your nonprofit marketing strategy. 

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Faustina Mulnik
Changemaker Content Engine at Givebutter
Featured

7 inspiring fundraising success stories powered by Givebutter

From million-dollar peer-to-peer campaigns to creative auctions, virtual events, and online fundraising wins, these seven nonprofits used Givebutter to raise more than $4.5M for their missions. Here’s how they did it.

From million-dollar peer-to-peer campaigns to creative auctions, virtual events, and online fundraising wins, these seven nonprofits used Givebutter to raise more than $4.5M for their missions. Here’s how they did it.

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Influencer marketing for nonprofits: A guide (& examples) to increasing reach & donations

Learn how your nonprofit can use influencer marketing to expand your reach and raise more money, with real campaign examples and a step-by-step guide to building an influencer marketing strategy.

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Nonprofit email marketing: 3 strategic levels that drive real results

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

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Giving Tuesday text messages: 7 templates + timing guide

Ready-to-use Giving Tuesday text message templates for every stage of your campaign, from save-the-date to thank-you, plus tips for creating and sending them for free.

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Content marketing for nonprofits: How to build a strategy that works

Learn how to turn scattered posts, emails, and campaign updates into a nonprofit content marketing strategy your team can maintain with confidence.

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Strengthen your donor stewardship plan in 3 simple steps

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

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TikTok for nonprofits: How to engage, fundraise, and go viral

Wondering if your nonprofit should be on TikTok? Here’s what you need to know to succeed.

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Top 5 donor retention strategies for nonprofits

Learn how to calculate your donor retention rate and discover the top five ways to keep supporters coming back year after year.

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5 moves management stages to boost donor retention

Discover the five stages of moves management, and how to leverage moves management tools and strategies to turn potential supporters into passionate ones.

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Marketing automation for nonprofits: 7 top tools

Automate time-consuming tasks and create better donor engagement experiences with the help of these affordable nonprofit marketing automation tools.

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11 ways to improve donor relations in 30 days

You don’t need six whole months or loads of money to revamp your donor relations strategy. Discover how to build relationships with donors quickly and efficiently, without sacrificing real, personal connection.

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Craft the perfect nonprofit gala invitation (free templates!)

Use this handy guide to create your dream nonprofit gala invitation—including free customizable templates, design ideas, and fundraising tips straight from successful galas.

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Donor acknowledgment letter: What it is and how to write one

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

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Donating in the digital age: How to use QR codes for nonprofits

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

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Nonprofit direct mail fundraising: What it is and why it still works

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

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The step-by-step guide to nonprofit communications (free template)

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

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A beginner’s guide to Google Ad Grants for nonprofits

Find out what the Google Ad Grant is, who's eligible for it, and the best practices to consider when creating your ads.

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Complete guide to Microsoft Ad Grants for nonprofits

Microsoft ad grants offer eligible nonprofits $3,000 worth of targeted ads each month. Learn how it works, who can apply, and top tips for success.

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How to create a fundraising video that makes a splash

Discover how to create and share engaging nonprofit fundraising videos that help you connect with your audience and bring in more donations for your cause.

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7 nonprofit podcasts every changemaker should listen to

Add these nonprofit podcasts to your queue to listen to expert interviews, get insightful tips, and brush up on your nonprofit management skills.

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Why fundraising scripts are obsolete (and 3 things to do instead)

Rather than cold calling and reading off the same fundraising script, try these three fresh methods for engaging your supporters and getting new donors.

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