Marketing & engagement strategies

Discover top marketing strategies for nonprofits. Find step-by-step guides, free templates, best practices, and more to level-up your nonprofit marketing strategy. 

Mr Butter showcasing Givebutter's live auction software features
Faustina Mulnik
Changemaker Content Engine at Givebutter
Featured

5 awesome features of our live auction software

Learn how Givebutter’s free auction software helps nonprofits run silent and live auctions, covering everything from mobile bidding to payment processing.

Learn how Givebutter’s free auction software helps nonprofits run silent and live auctions, covering everything from mobile bidding to payment processing.

We send useful stuff like this regularly
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
and get
Free stickers

Board recruitment: How to find & keep great nonprofit leaders

Learn how to recruit nonprofit board members who are engaged, generous, and in it for the long haul.

Butter character putting letter in mailbox

Free silent auction donation request letter template

A guide to crafting the ask, choosing the right format, timing your outreach, and following up without feeling pushy.

Butter character with megaphone and a nonprofit marketing plan on a whiteboard

Free nonprofit marketing plan template & strategies for success

Find out how to craft an effective nonprofit marketing strategy plan that drives growth, engagement, and donations from your target audience.

Mr Butter marking recurring donors on the calendar

Recurring donors: Who they are, why they matter & how to keep them

Recurring donors give more, stay longer, and drive predictable nonprofit revenue. Here's everything you need to know to attract, retain, and upgrade them.

Colleague explaining wealth screening in a meeting presentation

Wealth screening for nonprofits: 5 tools you need

Learn how to use both paid and free wealth screening software to identify major donors, customize your messaging strategy, and increase your organization's chances of securing a gift.

Butter character holding a paint brush and standing by fundraiser flyer templates

10 fundraiser flyer templates—and how to make your own

Capture your supporters’ attention and encourage them to take action with impactful flyers for fundraisers. Discover what to include, our best advice, and 10 free templates you can quickly customize and send.

Butter character standing next to donation receipt

Free donation receipt template to save time and stay compliant

Take the stress out of donor acknowledgment with this guide to writing and sending the perfect donation receipt. Plus, get started with a free 501c3 donation receipt template.

Butter character wearing top hat at a fundraising gala event

How to plan a fundraising gala event in 11 simple steps

Learn how to plan a successful charity gala for your organization, discover the best gala themes, and explore tips on how to host an engaging, memorable event.

Three toddlers eating on school table

Donation letter for school: How to craft an appeal for support

Mobilize your school community to help raise the funds you need with this step-by-step guide to donation request letters for schools. Plus, download three school donation letter templates to help get you started.

Mr.Butter holding a thank you letter

Free donation thank you letter template for nonprofits (+ tips!)

Build stronger donor connections using these best practices and donation thank you letter examples, plus get a free thank you for your donation letter template.

Butter character holding pencil next to letter

How to write a donation request letter (5 free templates!)

Grab attention, build excitement, and boost RSVPs with these fundraising event invitation templates, expert tips, and creative design ideas—all crafted to help your next event stand out.

Butter character looking closely at pie chart

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors

Don’t let past donors slip away—re-engaging them is easier and more valuable than finding new ones. Here’s how to bring LYBUNT and SYBUNT donors back.

Butter character looking at donor profile as part of donor prospecting

How to master donor prospecting: 4 proven strategies

Learn how to identify potential donors, craft a compelling pitch, and reach your campaign goals with this guide to successful donor prospecting.

team discussing donor life cycle

Donor life cycle: Your secret weapon for sustainable fundraising

Learn the donor cycle stages, and how to use the donor life cycle to maximize donations and set your organization up for sustainable growth.

Butter character holding a heart icon as a representation of donor stewardship

Strengthen your donor stewardship plan in 3 simple steps

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

People recording tiktok for nonprofits

TikTok for nonprofits: How to engage, fundraise, and go viral

Wondering if your nonprofit should be on TikTok? Here’s what you need to know to succeed.

Butter character holding heart with donor profiles in background

Top 5 donor retention strategies for nonprofits

Learn how to calculate your donor retention rate and discover the top five ways to keep supporters coming back year after year.

Butter character next to donor icons

5 moves management stages to boost donor retention

Discover the five stages of moves management, and how to leverage moves management tools and strategies to turn potential supporters into passionate ones.

Man exploring marketing automation tools

Marketing automation for nonprofits: 7 top tools

Automate time-consuming tasks and create better donor engagement experiences with the help of these affordable nonprofit marketing automation tools.

Butter character holding donor icons as a representation of donor relations

11 ways to improve donor relations in 30 days

You don’t need six whole months or loads of money to revamp your donor relations strategy. Discover how to build relationships with donors quickly and efficiently, without sacrificing real, personal connection.

Butter character wearing top hat holding a nonprofit gala invitation

Craft the perfect nonprofit gala invitation (free templates!)

Use this handy guide to create your dream nonprofit gala invitation—including free customizable templates, design ideas, and fundraising tips straight from successful galas.

Butter character holding pencil with a donor acknowledgment letter near by

Donor acknowledgment letter: What it is and how to write one

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

Butter character scanning QR code with phone

Donating in the digital age: How to use QR codes for nonprofits

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Butter character driving mail truck with letters coming out the back

Nonprofit direct mail fundraising: What it is and why it still works

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

Team celebrating a successful nonprofit communications plan

The step-by-step guide to nonprofit communications (free template)

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

Check other categories

Fundraising strategies
Nonprofit trends & insights
Nonprofit operations
Webinars
Givebutter news

Givebutter Experts

Find a Givebutter Verified Partner to help take your fundraising efforts to new heights.

Never miss a thing

Stay updated on our latest insights, events, and good news
Newsletters
Success! Check your inbox, good news is on its way 💛
Oops! Something went wrong while submitting the form.