Marketing & engagement strategies

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

Find out what the Google Ad Grant is, who's eligible for it, and the best practices to consider when creating your ads.

Microsoft ad grants offer eligible nonprofits $3,000 worth of targeted ads each month. Learn how it works, who can apply, and top tips for success.

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

Say goodbye to dry statistics and learn how to do more with storytelling for nonprofits. Plus, we've got some of the best nonprofit storytelling examples from real organizations that are sure to inspire.

Create a one-of-a-kind nonprofit marketing plan that builds awareness, educates supporters, creates connections, and, best of all: brings in more donations.

Discover how to create and share engaging nonprofit fundraising videos that help you connect with your audience and bring in more donations for your cause.

A donor wall gives recognition to your supporters and can be a physical wall or a virtual wall. Learn why it’s important and some ideas on how to create yours.

Learn the donor cycle stages, and how to use the donor life cycle to maximize donations and set your organization up for sustainable growth.

Automate time-consuming tasks and create better donor engagement experiences with the help of these affordable nonprofit marketing automation tools.

Discover how recurring donors work, why consistent donor support is so important for nonprofits, and how to build a donor base that keeps on growing.

Create relationships with supporters using 5 tried-and-true donor cultivation strategies. Free tools to boost first-time donations, recurring donations, and donor retention rate.

Add these nonprofit podcasts to your queue to listen to expert interviews, get insightful tips, and brush up on your nonprofit management skills.

Discover why nonprofit branding matters, how to create brand guidelines, and tools you'll need to deliver consistent branding across all channels.

Need help with hiring, managing a campaign, or even marketing? Learn more about nonprofit consulting services and how to choose the best consultant for you.

Use this step-by-step guide for launching an advocacy campaign. Plus, get a primer on the tools you need to rally public support.

Learn how you can get free access to Canva to make beautiful, share-worthy fundraising graphics that will compel potential donors to engage with your content.

Rather than cold calling and reading off the same fundraising script, try these three fresh methods for engaging your supporters and getting new donors.

Employee volunteering leads to higher satisfaction at work, so it’s time to get to giving! Learn how to implement a fun and successful volunteer program at your organization.