Marketing & engagement strategies

Don’t let past donors slip away—re-engaging them is easier and more valuable than finding new ones. Here’s how to bring LYBUNT and SYBUNT donors back.

Learn how to identify potential donors, craft a compelling pitch, and reach your campaign goals with this guide to successful donor prospecting.

Learn the donor cycle stages, and how to use the donor life cycle to maximize donations and set your organization up for sustainable growth.

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

Wondering if your nonprofit should be on TikTok? Here’s what you need to know to succeed.

Learn how to calculate your donor retention rate and discover the top five ways to keep supporters coming back year after year.

Discover the five stages of moves management, and how to leverage moves management tools and strategies to turn potential supporters into passionate ones.

Automate time-consuming tasks and create better donor engagement experiences with the help of these affordable nonprofit marketing automation tools.

Discover how recurring donors work, why consistent donor support is so important for nonprofits, and how to build a donor base that keeps on growing.

You don’t need six whole months or loads of money to revamp your donor relations strategy. Discover how to build relationships with donors quickly and efficiently, without sacrificing real, personal connection.

Use this handy guide to create your dream nonprofit gala invitation—including free customizable templates, design ideas, and fundraising tips straight from successful galas.

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Sending donation appeals via snail mail might sound like a tactic of the past, but it can still deliver impressive results. Discover how it works, why it’s so effective, and how to successfully integrate nonprofit direct mail into your fundraising strategy.

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

Find out what the Google Ad Grant is, who's eligible for it, and the best practices to consider when creating your ads.

Microsoft ad grants offer eligible nonprofits $3,000 worth of targeted ads each month. Learn how it works, who can apply, and top tips for success.

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

Say goodbye to dry statistics and learn how to do more with storytelling for nonprofits. Plus, we've got some of the best nonprofit storytelling examples from real organizations that are sure to inspire.

Create a one-of-a-kind nonprofit marketing plan that builds awareness, educates supporters, creates connections, and, best of all: brings in more donations.

Discover how to create and share engaging nonprofit fundraising videos that help you connect with your audience and bring in more donations for your cause.