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United Way fundraising ideas

Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.

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Bar crawl

Organize a themed 21+ bar crawl to the local pubs! Create custom ticket types for various amounts of drink tickets and eats along the way. 
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Players vs. parents game

It’s kids vs. grownups in this ultimate showdown. Ask for a small donation per participant or family or charge a small fee for supporters to come watch it all go down.
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Peer-to-peer

Maze for a cause

If you don’t have corn maze capabilities, find a large outdoor space where you can build a maze from hay bales!

Charge an entrance fee to walk the maze, and make transactions easy with scan-to-donate and Tap to Pay options. 
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Karaoke night

Host an unforgettable night for your community to come belt out their favorite songs. Charge a small entry fee or accept donations for participation. 

To encourage even more donations during the party, display mobile giving options and your progress toward your goal using live display
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Toy drive

Set up a toy drive to allow your community members to turn their generosity into thoughtful gifts for kids over the holiday season. Ask for toy and cash donations, then distribute toys to those most in need and use funds to buy extra gifts.

Let everyone know when, where, and what to donate with the help of email marketing software.
Cost:
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Naming rights

Supporters cast their vote with donations to name a bench, tree, garden, sculpture, or pathway. 

Create custom labels on your donation form for various donation amounts (for example: $100 = named brick in a sidewalk).
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Talent show

Stage a talent show and invite members to take to the stage to show off their skills. Sell tickets, drinks, and snacks to raise money.

Make the whole experience feel even more interactive with text-to-donate. Invite audience members to vote from their seats and raise money for your cause at the same time.
Cost:
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Grants

Research grants that you can apply for to fund your nonprofit organization or project. Be sure to create a stand-out grant proposal in order to impress grantmakers! 
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Shoot-a-thon

In this basketball fundraiser, each contestant pays a small entry fee to see how many baskets they can make in a short amount of time. 
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“Celebrity” breakfast

Charge an entrance fee for a special family breakfast with a beloved children’s character like Elmo! Check-in attendees and accept in-person donations with Tap to Pay as guests arrive, ask volunteers to whip up scrambled eggs and pancakes, and arrange a corner of the room for family photos and selfies. 
Cost:
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Baby picture guessing

Invite employees to bring in baby photos. Hang them all up and ask everyone to make a donation in order to guess which colleague is depicted in each picture!  
Cost:
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Earth Day

Reserve an indoor or outdoor space and invite your community to come arrange flower bouquets and pot their own plants to celebrate Earth Day (April 22). 

Charge an entrance fee and make your fundraising event move smoothly with mobile app check-in and easy scan-to-donate payment options. 
Cost:
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Impact:
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Escape Room Challenge

Charge a participation fee and challenge teams to solve puzzles and clues to "escape” from various spaces in this exciting, community-building fundraising event.
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Speakeasy night

Sell tickets to a prohibition-era-themed night that features poker, themed cocktails, live music, and more. Sell tickets to this fundraising event ahead of time, and accept donations from latecomers on the spot, too.  

 
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Board game night

Host a pay-to-play fundraising event where participants can compete against their friends in games like UNO or Sorry. Sell goodies for competitors to snack on to make this event extra sweet.
Cost:
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5k walk/run

Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer fundraising tools that allow supporters to make their own donation pages, set their own goals, and ask friends and family to contribute!
Cost:
1
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Impact:
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Outdoor adventure day

Charge participants a registration fee for a whole day of activities like hiking, fishing, and nature walks. Use free marketing tools to tease different activities and remind supporters of what they need to bring along on the day of! 
Cost:
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Building tour

If you're opening a new building, offer a VIP tour to your community members. Set a ticket price or auction them off. To raise the most from your VIP building tour, use auction software to host a fun and stress-free experience for your supporters.
Cost:
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Auctions

Photography walk

Invite a photographer to host a tour around the local area, taking in the sights of the season. Sell tickets in advance and use an easy mobile app to check in guests and take any last-minute payments on the day of. 
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Membership drive

Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations with ease on a user-friendly platform.
Cost:
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High five booth

Brighten up someone’s day and raise money for a good cause. Set up a booth where passers-by or event attendees can make a donation of their choice and receive a high-five from you or your volunteers.

Make the donation process as quick and easy as the high-five itself—send people straight to your donation form with scan-to-donate.
Cost:
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Pajama run

Ask participants to don their favorite PJs while tackling a walk, jog, roll, or run for the cause. Encourage everyone to set a donation goal and spread the word about the fundraiser with peer-to-peer fundraising. Don’t forget to award prizes to the coziest runners! 
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Peer-to-peer

Workshop or masterclass

Put your community’s talents to good use.  Host an expert workshop or masterclass series and raise funds through ticket sales.

You don’t need to limit your audience to only the people you can fit in the room. Consider livestreaming your event to make it more accessible and raise even more dollars.
Cost:
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Auctions

Celebrity guest appearance

Invite minor or major league players or other celebrity guests to your fundraising event to make a general appearance, offer a meet-and-greet session for VIPs, or participate in the event themselves! You can sell tickets and offer food and drink at an additional cost to make this fundraising event a big win for your cause.
Cost:
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Impact:
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Envelope fundraiser

Leave stacks of branded envelopes in various places around your community or grounds. Invite supporters to pick up an envelope, insert a donation, and leave it at a designated drop-off point. 

Spread the word with easy email marketing software. Share the details of your campaign and send reminders as the deadline gets closer. 
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Frequently asked questions

To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.

Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns. 

Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.

To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!

Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.

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