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United Way fundraising ideas

Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.

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Obstacle course

Challenge supporters to complete a course of obstacles like walls, mud pits, and rope climbs. To amplify your impact, and spark some friendly competition, encourage team fundraising: all supporters can join an existing team or create their own to compete! 
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Coding bootcamp

Partner with coding organizations and offer students discounted class fees and programs. Be sure to include some appealing benefits for participating companies in your corporate sponsorship proposal, like free marketing and publicity.
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Raise the roof

Challenge your congregation to reach your fundraising goal by pledging that your pastor or ministry leader will sleep on the roof if you hit it—or until you do!

Embed a donation form on your website with a live goal bar, so your community members can see just how close you are to hitting that target.
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Grow-your-own garden kit

Ask local nurseries to donate herbs, seeds, and soil you can use to assemble gardening kits. Bring volunteers together to assemble everything and sell them on a custom fundraising page or donation form. 
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Holiday market

Ring in the festive season with your own holiday market. Invite stallholders to participate for a small fee and raise funds through selling refreshments, merch, and game tickets.

Use engaging fundraising event features to make it an enjoyable experience for all—with easy online ticket sales, on-the-spot donations, and more.
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Shave for the cause

Create a peer to peer fundraising campaign and invite participants to create their own pages and compete to raise the most funds. Watch the leaderboard for live updates on who’s in the lead. The person with the highest amount raised or the most individual donations will shave their head—or nominate someone else to shave their own! 
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Petting zoo

Partner with a local farm or petting zoo to bring in animals for a day of fun. Charge an entry fee and offer optional donations for extra activities, like pony rides, to raise even more funds. Make sure attendees can make quick payments from their phones, using methods like Venmo or Tap to Pay, so they don't need to return to their cars for cash.
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Puppy party

Team up with your local animal shelter to host an event to raise awareness and funds for both the shelter and your organization or campaign. Attendees get bonus puppy snuggles! 

At the event, highlight the different mobile giving options your supporters can choose from with live display
Cost:
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Horseback riding

Charge a fee for donated guided trail rides or lessons with trained instructors. To give participants access to more activities, offer custom ticket types for this memorable fundraising event.
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Pet run/walk

Invite community members to bring their furry friends along to walk in a charity 5k. Encourage participants to create individual fundraising pages that feature their pets, set a donation goal, and help spread the word about the cause. 
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Used book sale

Reserve a space and have your community donate their used books for the cause. Set a price for each book and use scan-to-donate or Venmo to easily accept payments on the spot.
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Holiday card campaign

Craft a festive holiday card to mail directly or send digitally to your supporters. Extend season’s greetings, express gratitude for their support, and invite them to contribute toward your year-end fundraising goals

Use Givebutter’s built-in Canva integration to add a little extra cheer to your letters or emails in just a few clicks.
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Gift basket auction

Go big with your silent auction baskets! Ask local businesses to donate goods to help you fill hampers with items that fit different themes. Wrap them up nicely to entice bidders and bring in more dollars for your cause. 
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Give $5, grab 5 friends

Ask your supporters to donate $5 to your cause. Then, each donor has to tag at least five people via social media. The goal is that each person who gets tagged matches that $5 gift to your campaign—and then tags five others.

This is a great social media fundraising idea that can spread quickly within your community, helping you raise funds fast.
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Shoot-a-thon

In this basketball fundraiser, each contestant pays a small entry fee to see how many baskets they can make in a short amount of time. 
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Spring cleaning

Rally volunteers together for a spring cleaning of your community space or a street in your neighborhood. Reach out to local businesses to sponsor the event and offer supplies. Then, invite donations from your local community with scan-to-donate signage as you work!
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Grown-up bake sale

Sell donated or homemade gourmet goodies like croissants and macarons for the ultimate grownups-with-a-sweet-tooth fundraiser. 

Collect in-person payments with scan-to-donate, which gives donors a wide range of payment options.  
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Student art auction

Auction off students' art projects online, in-person, or both! Add photos and descriptions for each masterpiece using easy auction software.
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LGBTQ+ workshop series

Charge a registration fee for a series of educational workshops or panel discussions on topics such as gender identity, allyship, and queer history. 

Spread the word and follow up with attendees using free email marketing software
Cost:
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Oktoberfest

Take inspiration from the popular German event and host your own Oktoberfest with carnival games, a haunted house, and plenty of beer and non-alcoholic drinks.

This fall festival idea is a great way to raise funds for your cause and give your supporters an exciting day out.
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One-day giving event

Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.

Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
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Scratch card fundraiser

Buy a bulk batch of scratch cards from a wholesaler. Each circle hides a dollar amount, usually ranging from 50 cents to several dollars. Participants scratch off as many sections as they’d like, and the total amount is how much they’ll donate!

Collect cash or accept virtual payments on the spot with Tap-to-Pay, Venmo, and more convenient options.
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TikTok dance-off

Challenge participants to create a dance and post their video to social media. Each person must tag someone and donate once they’ve completed the challenge. 

For easy and simple sharing, create a custom donation form that’s optimized for mobile!
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Escape Room Challenge

Charge a participation fee and challenge teams to solve puzzles and clues to "escape” from various spaces in this exciting, community-building fundraising event.
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Hot chocolate stall

Set up a hot chocolate or coffee stand and sell hot drinks to warm up your community! Have coffee, hot chocolate, tea, and plenty of syrups and toppings that they can add for an extra fee. Don’t forget marshmallows! 

Make it easy for supporters to pay for their drinks as you make them with scan-to-donate, Venmo, and other seamless payment options.
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Frequently asked questions

To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.

Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns. 

Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.

To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!

Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.

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