Marketing & engagement strategies

Discover top marketing strategies for nonprofits. Find step-by-step guides, free templates, best practices, and more to level-up your nonprofit marketing strategy. 

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Faustina Mulnik
Changemaker Content Engine at Givebutter
Featured

7 inspiring fundraising success stories powered by Givebutter

From million-dollar peer-to-peer campaigns to creative auctions, virtual events, and online fundraising wins, these seven nonprofits used Givebutter to raise more than $4.5M for their missions. Here’s how they did it.

From million-dollar peer-to-peer campaigns to creative auctions, virtual events, and online fundraising wins, these seven nonprofits used Givebutter to raise more than $4.5M for their missions. Here’s how they did it.

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Influencer marketing for nonprofits: A guide (& examples) to increasing reach & donations

Learn how your nonprofit can use influencer marketing to expand your reach and raise more money, with real campaign examples and a step-by-step guide to building an influencer marketing strategy.

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Nonprofit email marketing: 3 strategic levels that drive real results

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

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Giving Tuesday text messages: 7 templates + timing guide

Ready-to-use Giving Tuesday text message templates for every stage of your campaign, from save-the-date to thank-you, plus tips for creating and sending them for free.

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Content marketing for nonprofits: How to build a strategy that works

Learn how to turn scattered posts, emails, and campaign updates into a nonprofit content marketing strategy your team can maintain with confidence.

Mr Butter doing influencer marketing for nonprofits

Influencer marketing for nonprofits: A guide (& examples) to increasing reach & donations

Learn how your nonprofit can use influencer marketing to expand your reach and raise more money, with real campaign examples and a step-by-step guide to building an influencer marketing strategy.

Mr Butter on his desktop working on nonprofit email marketing

Nonprofit email marketing: 3 strategic levels that drive real results

Transform casual followers into committed donors with simple, proven strategies that feel authentic—no complex systems or expensive tools required.

Mr Butter sending giving tuesday text message

Giving Tuesday text messages: 7 templates + timing guide

Ready-to-use Giving Tuesday text message templates for every stage of your campaign, from save-the-date to thank-you, plus tips for creating and sending them for free.

Mr Butter explaining content marketing for nonprofits

Content marketing for nonprofits: How to build a strategy that works

Learn how to turn scattered posts, emails, and campaign updates into a nonprofit content marketing strategy your team can maintain with confidence.

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Text-to-give vs. text-to-donate: Which is better for your nonprofit?

Compare carrier-billed and link-based mobile giving to see how each method handles payments, donor data, and payouts—and which option is better for your nonprofit.

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Giving Tuesday email templates, subject lines & strategy guide

Make the biggest impact this year with our complete guide to Giving Tuesday email campaigns, including examples, tips, and the tools you need to raise more.

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Giving Tuesday social media posts, ideas, & templates

Discover everything you need to know about Giving Tuesday social media content, from real nonprofit examples to tips for creating eye-catching graphics and a free media kit.

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How to promote a fundraiser: 12 strategies to raise more

From emails and personal asks to peer-to-peer fundraising, these are the most effective tactics for promoting a fundraiser. Plus—a promotion plan that keeps momentum going all campaign long.

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12 school newsletter ideas & sections parents want to read

Steal 12 ready-to-use school newsletter ideas, sections, and a free template so parents actually open (and read) your next send.

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How to run an advocacy campaign: Steps, strategies & real examples

Learn how to plan and launch a nonprofit advocacy campaign with step-by-step guidance and real examples from Givebutter changemakers.

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8 best church websites of 2026 (& what makes each one work)

From temples to ministries, we've rounded up 8 church websites doing it well, including design elements, content, and giving tools worth borrowing for your own.

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Donor cultivation: 5-stage cycle, plan template & strategies

Build stronger relationships with supporters using a clear 5-step donor cultivation cycle, practical strategies, and free tools.

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Board recruitment: How to find & keep great nonprofit leaders

Learn how to recruit nonprofit board members who are engaged, generous, and in it for the long haul.

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Free silent auction donation request letter template

A guide to crafting the ask, choosing the right format, timing your outreach, and following up without feeling pushy.

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Free nonprofit marketing plan template & strategies for success

Find out how to craft an effective nonprofit marketing strategy plan that drives growth, engagement, and donations from your target audience.

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Recurring donors: Who they are, why they matter & how to keep them

Recurring donors give more, stay longer, and drive predictable nonprofit revenue. Here's everything you need to know to attract, retain, and upgrade them.

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Nonprofit fundraising graphics: 11 types, free templates & sizes

Everything your nonprofit needs to create scroll-stopping fundraising graphics: 11 types, free Canva templates, and platform sizes all in one place.

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10 popular donor wall ideas (physical, digital, & beyond)

A donor wall gives supporters the recognition they deserve. Learn why it matters and explore creative ideas to build your own.

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The 4-part nonprofit storytelling framework (with real examples)

Learn a four-part nonprofit storytelling framework that turns donor updates into compelling narratives—with real campaign examples and tips for sharing across every channel.

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5 ways to nail your nonprofit branding

Discover why nonprofit branding matters, how to create brand guidelines, and what tools can help you deliver consistent branding across all of your channels.

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Nonprofit consulting: Services, costs, & how to hire

Could your organization use some help with strategic planning, managing a big fundraising campaign, or figuring out a marketing strategy? Learn more about nonprofit consulting services and how to find the best match for your needs.

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