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All fundraising ideas
United Way fundraising ideas
Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.
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Silent auction
Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
Cost:
1
Effort:
2
Impact:
3
Examples
https://givebutter.com/fundraising-idea/silent-auction
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Auctions
One-day giving event
Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.
Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
Cost:
1
Effort:
3
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/one-day-giving-event
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Events
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Escape Room Challenge
Charge a participation fee and challenge teams to solve puzzles and clues to "escape” from various spaces in this exciting, community-building fundraising event.
Cost:
2
Effort:
2
Impact:
2
Examples
https://givebutter.com/fundraising-idea/escape-room-challenge
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Virtual auction
Take the bidding online by allowing participants to browse your silent auction catalog, place bids, and win from anywhere!
Use auction software that makes the bidding process smooth and simple for you and your donors.
Use auction software that makes the bidding process smooth and simple for you and your donors.
Cost:
1
Effort:
2
Impact:
3
Examples
https://givebutter.com/fundraising-idea/virtual-auction
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Petting zoo
Partner with a local farm or petting zoo to bring animals on-site for a day of fun. Charge an entry fee and optional donations for extra activities like pony rides.
Make sure attendees can make quick payments from their phones, using methods like Venmo or Tap to Pay, so they don't have to return to their cars for cash.
Cost:
2
Effort:
2
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/petting-zoo
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Events
Auctions
Virtual fun run
Take your fundraising run online—or create a hybrid event—by encouraging participants to complete a designated distance anytime, anywhere! Be sure to use peer-to-peer fundraising to spread the word and bring in some major funds.
Cost:
1
Effort:
2
Impact:
3
Examples
https://givebutter.com/fundraising-idea/virtual-fun-run
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Events
Peer-to-peer
Holiday card campaign
Send a festive holiday card—by mail or email—to share season’s greetings, thank your supporters, and invite them to contribute toward your year-end fundraising goals.
Use Givebutter’s built-in Canva integration to add extra cheer to your letters or emails in just a few clicks.
Cost:
1
Effort:
1
Impact:
2
Examples
https://givebutter.com/fundraising-idea/holiday-card-campaign
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Pages & forms
Night at the museum
Secure a sponsorship from a local museum and invite families and community members to make a donation to enjoy a crowd-free evening of fun.
Cost:
1
Effort:
2
Impact:
2
Examples
https://givebutter.com/fundraising-idea/night-at-the-museum
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Events
Food fight
This isn’t your typical cafeteria food fight. This cleverly named event raises awareness and funds to fight food insecurity and help keep your community fed.
Cost:
1
Effort:
2
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/food-fight
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Peer-to-peer
Events
Pages & forms
Jog-a-thon
Host a family friendly jog-a-thon at your local running track. Participants can collect pledges for the number of laps they jog, walk, or run. Recruit volunteers to tally the number of laps each participant completes.
Cost:
2
Effort:
2
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/jog-a-thon
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Peer-to-peer
Take a stroll
Host an inclusive fun run event that’s a little more leisurely. Set a time window for participants to complete their stroll and encourage them to collect donations through peer-to-peer fundraising pages. Be sure to showcase their achievements on social media!
Cost:
1
Effort:
2
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/take-a-stroll
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Events
Peer-to-peer
Themed run
Make your peer-to-peer fundraising run truly memorable with a standout theme! Encourage participants to dress up and create teams based on your theme to build community and boost the competitive spirit.
Cost:
2
Effort:
2
Impact:
3
Examples
https://givebutter.com/fundraising-idea/themed-run
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Events
Peer-to-peer
Marathon
A marathon is a classic fun run fundraising event—perfect for your most ambitious supporters! You can host your own fundraising event, or give supporters the resources they need to raise money for your organization by running in an existing race.
Cost:
1
Effort:
2
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/marathon
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Peer-to-peer
Bowl-a-thon
Reserve lanes at a bowling alley, ask participants to gather pledges for an all-you-can-bowl night, and watch the donations roll in on team fundraising pages.
Offer special prizes for the team with the highest score, most creative name, or even the best uniforms.
Cost:
1
Effort:
3
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/bowl-a-thon
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Events
Peer-to-peer
Concert for a cause
Work with popular local musicians and performers to host a benefit concert with a percentage of the proceeds going towards your cause.
Want to make sure everyone can listen in and donate, no matter where they are? Livestream your concert to the masses and enable people to contribute to your campaign without leaving the stream.
Cost:
2
Effort:
3
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/concert-for-a-cause
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Events
Grill-off
At your next BBQ, invite hobby chefs to compete in a grill-off, where they’ll be judged by a panel of experts—your supporters!
Set up team fundraising pages where everyone can make a donation to vote for their favorite chef. They can also see a live leaderboard and watch the votes land in real time!
Set up team fundraising pages where everyone can make a donation to vote for their favorite chef. They can also see a live leaderboard and watch the votes land in real time!
Cost:
2
Effort:
2
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/grill-off
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Events
Peer-to-peer
Recycling drive
Ask supporters to collect recyclable materials like cans, bottles, or even old tech, then use a local service to turn these items into funds.
Recycling drives work great for long-term fundraising. Keep your supporters engaged and remind them when and where they can drop off materials via your email marketing software.
Cost:
1
Effort:
2
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/recycling-drive
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Events
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Field day
Invite participants to register for a day of fun outdoor games and friendly competitions, like relay races, a water balloon toss, and tug-of-war.
Make your fundraising event a success with sponsorships from local businesses to help offset costs and bring in more participants.
Cost:
2
Effort:
3
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/field-day
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Raise some dough with cookie dough
Buy wholesale cookie dough for volunteers to sell during peak cookie-baking season. To gamify your efforts, use peer-to-peer fundraising so participants can compete to see who sold the most!
Cost:
2
Effort:
2
Impact:
2
Examples
https://givebutter.com/fundraising-idea/raise-some-dough-with-cookie-dough
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Events
Peer-to-peer
Pages & forms
Corporate matching gift drive
Create a special awareness campaign and fundraiser that highlights the matching donation programs that many companies offer.
Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation.
Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation.
Cost:
1
Effort:
2
Impact:
3
Examples
https://givebutter.com/fundraising-idea/corporate-matching-gift-drive
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Events
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Art festival
Secure a large space, reach out to local artists, and charge an entrance fee to your very own art festival. Check-in attendees and accept payments at the door and use scan-to-donate to encourage additional in-person donations throughout the event.
Cost:
2
Effort:
3
Impact:
3
Examples
https://givebutter.com/fundraising-idea/art-festival
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Events
Community service day
Organize volunteers to participate in a day of community care—tackling local projects and tasks in exchange for donations from your community members.
Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
Cost:
2
Effort:
3
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/community-service-day
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Events
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International Women's Day fundraiser
Highlight the power, strength, and talent of women in your community today and throughout history with a special fundraising event.
Whether it’s in-person, virtual, or hybrid, raise more and stress less with easy online registration, mobile app check-ins, and live display
Cost:
2
Effort:
2
Impact:
2
Examples
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https://givebutter.com/fundraising-idea/international-women-s-day-fundraiser
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Auctions
Events
Peer-to-peer
Pages & forms
Battle of the food trucks
Host a showdown between some of your favorite food trucks. Ask each truck to donate a percentage of sales towards your good cause, and award a fun prize to the truck that makes the most sales that day.
Partnering with food trucks is a great way to reach your fundraising target. Discover how to secure corporate sponsorships.
Partnering with food trucks is a great way to reach your fundraising target. Discover how to secure corporate sponsorships.
Cost:
1
Effort:
2
Impact:
2
Examples
https://givebutter.com/fundraising-idea/battle-of-the-food-trucks
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Donation matching
Build relationships with local businesses and major donors that can offer matching donations to feature during your next campaign.
Matching gifts create an enormous incentive for supporters who understand that they can automatically double (or even triple or quadruple!) their impact for your cause.
Cost:
1
Effort:
2
Impact:
3
Examples
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https://givebutter.com/fundraising-idea/donation-matching
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We're always cooking up new ideas, so check back soon for fresh picks!
Dive into our list of best fundraising ideas in the meantime
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Frequently asked questions
How can I raise money fast for my United Way?
To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.
What are the best United Way fundraisers?
Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns.
Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.
How do I plan my United fundraising events?
To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!
Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.
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