United Way fundraising ideas
Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.
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24-hour marathon
Host a 24-hour livestream fundraiser for a high-energy day of fun and fundraising.
Great livestream activity ideas include a poetry slam, gaming tournament, or virtual concert.
Themed auction
Asking for items to sell at your auction can feel daunting at first, so use this silent auction donation request guide to help you build relationships and attract amazing donations.
Membership drive
Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations on a monthly or annual basis.
Mini-golf tournament
Assemble teams, charge entry fees, and cheer everyone on as they compete for the best score. Encourage participants to make personal team fundraising pages and ask friends and family to support them and the cause.
Virtual gala
Showcase live or pre-recorded presentations and guest speakers, host an auction, and solicit donations—all livestreamed from your event registration page.
Holiday market
Use engaging fundraising event features to make it an enjoyable experience for all—with easy online ticket sales, on-the-spot donations, and more.
Social media challenge
Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!
Explore more social media fundraising tips to take your efforts to the next level.
Crawl for a cause
Food truck Friday
Choose one Friday every month to be Food Truck Friday, in which you partner up with a local food truck to visit the area and promote their arrival.
In exchange for driving more business their way, use a sponsorship proposal to negotiate a percentage of profits for your good cause.
Fourth of July party
Celebrate our nation’s independence with a red, white, and blue fundraiser! Work with businesses to secure sponsorships and an amazing venue, then sell tickets to your fundraising event, filled with food, music, and activities.
Peer-to-peer fundraising
Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.
Create teams to add some fun competition into the mix—and bring in more donations!
Online bake sale
Family fun run
Gala night
Plan a sophisticated gala night with music, food, and a silent auction.
Get your supporters excited about your upcoming event with an eye-catching gala invitation template. Include details on how to buy tickets, or add a scan-to-donate QR code.
Engraved bricks
Allow supporters to “buy” a brick for your next construction project that will have their name or dedication engraved on it for all to see.
Use custom fields on your donation form to capture essential details for donors’ bricks—and be sure to set a word count limit so they don’t go over!
Grants
Research grants that you can apply for to fund your nonprofit organization or project. Be sure to create a stand-out grant proposal in order to impress grantmakers!
Discount cards
Annual holiday party
With Givebutter you can create unlimited custom event ticket types—allowing you to create fun VIP packages to offer to your partygoers.
Community potluck dinner
Invite each person to contribute a dish and invite at least two people to join your dinner. To keep everything organized, customize your fundraising page or donation form so participants can note what dish they’re bringing when they RSVP—and make a contribution to your campaign.
Bingo night
Sell bingo cards and offer exciting prizes to keep everyone engaged all night long—either virtually or in person!
In the lead-up to your fundraising event, entice attendees with campaign updates featuring teasers of some of the prizes at stake to build anticipation.
Donation drive
Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
Text-to-donate
With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.
See for yourself how easy it is! Text “DEMO” to 53-555.
Raffle
Ask your sponsors and community members to donate items or experiences, then raffle them off! The sky’s the limit when it comes to raffle ticket prizes: gift baskets, movie tickets, artwork—anything your community members will love.
Just be sure to check your state laws regarding raffles before you start planning!
Color run
Spray participants with brightly colored powder along the course of your charity fun run. By the end, runners will be rainbow-ed! Set up a photo booth at the finish line for selfies, and encourage donations on social media via a scan-to-donate code.
5k walk/run
Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer and team fundraising tools that let supporters create their own donation pages, set goals, and ask friends and family to contribute!
Frequently asked questions
How can I raise money fast for my United Way?
To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.
What are the best United Way fundraisers?
Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns.
Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.
How do I plan my United fundraising events?
To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!
Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.
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