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Social media fundraising ideas
Social media is a powerful tool for nonprofits—it’s low-cost, accessible, and built for sharing. Whether you’re a grassroots team or a large organization, the right campaign can connect you with donors, inspire your community, and raise more in just a few clicks.
To spark your creativity, we’ve rounded up social post ideas and campaign examples that tap into trends and drive more supporters to your donation page.
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Social media challenge
Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!
Explore more social media fundraising tips to take your efforts to the next level.
Peer-to-peer fundraising
Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.
Create teams to add some fun competition into the mix—and bring in more donations!
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Birthday fundraiser
Instead of birthday gifts, ask friends and family to make a donation to your nonprofit cause!
Givebutter’s fundraising pages make it easy to share your story, upload photos and videos, and let supporters leave comments as they give.
Refer a friend
For successful referrals to your program, offer your current members discounted membership fees, merchandise, or entry into a raffle. Create custom fields (like “Who referred you?”) on your donation forms to keep track of eligible members.
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Donation drive
Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
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Text-to-donate
With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.
See for yourself how easy it is! Text “DEMO” to 53-555.
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Photo contest
Raise even more by turning the top photos into a deck of cards or a calendar.
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Dance challenge
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Give $5, grab 5 friends
Ask your supporters to donate $5 to your cause. Then, each donor has to tag at least five people via social media. The goal is that each person who gets tagged matches that $5 gift to your campaign—and then tags five others.
This is a great social media fundraising idea that can spread quickly within your community, helping you raise funds fast.
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10,000 steps challenge
Encourage members to set up a fundraising page and accept pledges based on how long they’ll commit to their 10k-steps-a-day habit.
Invite participants to set up a peer-to-peer fundraising page where they can share their personal stories and interact with supporters.
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Spring forward
Organize a fundraising campaign or event that harnesses the positive energy of the spring equinox or the beginning of daylight savings time.
Slide into DMs
Few things beat a personalized, one-on-one request. Send direct messages to thank your supporters and link to your donation form or fundraising campaign.
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Influencer collaboration
Partner with local celebrities, influencers, or experts to amplify your campaign on social. Ask them to donate, match contributions, share your campaign with their followers.
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Online quiz
Involve your supporters beyond donations by hosting an interactive, online quiz. Bonus points for including a round connected to your mission.
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Livestream donation challenge
Livestream an event like a concert, film, or informational session related to your mission. Set a clear donation goal to reach by the end of the event.
Video challenge
Launch a video challenge that invites followers to do something fun, challenging, or unexpected. Have them share their videos on social media and tag their friends.
Trending hashtag
Keep an eye out for trending hashtags to join the conversation and introduce your cause to new audiences. Just be sure to find a clear way to connect the trend back to your mission.
Tag 3
Ask donors to tag three friends when they give. This fun, no-cost challenge turns every donation into an instant ripple effect, sparking new connections and spreading your campaign further.
Social media takeover
Let a supporter, influencer, or volunteer run your socials for a day! A takeover brings fresh energy, authentic voices, and new eyes to your fundraiser.
Social media bingo
Create a bingo card of fun tasks—like donating, sharing, or tagging friends—and challenge supporters to complete a row. Engagement meets friendly competition!
Share “tails” of impact
Bring your supporters together for an event to showcase the stories of animals you’ve helped—or tell your “tails” of impact directly on your fundraising page. Share stories that tug at your donors’ heartstrings and show the impact of their generosity.
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Pet portraits
Pet owners love having portraits of their pets—even if they’re not made by professionals! Host a fun pet portrait fundraiser where volunteers draw or paint pictures of supporters’ furry friends. Ask donors to bring a photo of their pet or upload one when they make a donation online.
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Movement challenge
Go solo or form a team to complete a chosen movement challenge in support of your cause. Great for health-related organizations or any group that wants to raise funds through physical activity.
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Cutest pet contest
T-shirt design contest
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Get top features for your social media fundraiser
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Frequently asked questions
How to use social media for fundraising?
Start by defining your fundraising goal, creating a nonprofit social media strategy, and choosing the campaign type that fits best, such as a peer-to-peer challenge, livestream, or event. Then share your fundraising page link on platforms like Facebook and Instagram with engaging visuals, stories, and calls to action.
Keep supporters involved by posting regular updates and encouraging them to share within their own networks to expand your reach.
What are the best social media fundraising post examples?
The most effective posts are simple, shareable, and accessible from anywhere. Try a Facebook fundraiser, viral video challenge, livestream telethon, social media takeover, or a birthday fundraiser.
How much does it cost to do a social media fundraiser?
Social media fundraisers are among the lowest-cost ways to raise money since they don’t require venue rentals or large budgets.
With Givebutter’s Meta fundraising integration, you can share your campaign on Facebook and Instagram for free, complete with built-in donate buttons and progress bars. Thanks to the Givebutter Guarantee, your nonprofit pays zero platform or processing fees when you enable optional donor tips.
How to promote a fundraiser on social media?
Use eye-catching graphics, videos, and stories to capture attention, then pair them with a clear call to action and your Givebutter campaign link. Post consistently before, during, and after your campaign, and encourage supporters to share your posts with their networks.
Don’t forget to thank donors publicly and share milestone updates—celebrating progress keeps momentum high and builds trust with your audience.
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